This post is by David Jaeger, CEO of Global SEM Partners, an ecommerce PPC agency and training company, specializing in delivering results for clients in 45 days or less. David has a passion for empowering both small and large ecommerce businesses, and has helped over 200 companies drive sales from the internet using paid media.
Many eBay and Amazon sellers have invested time and money into their own website, but have never really succeeded in getting sales off the ground.
PPC advertising is a fantastic way to build sales on your own site, but it’s hard to get on the right track. Really hard. You may have tried PPC before, but found it nothing more than a way to burn good money fast.
But the holiday season is different. For some businesses, up to 80% of sales come through during the holidays. More importantly, conversion rates are higher – for many of our clients there’s a point in the season that conversion rates double! Buyers shorten their research process, and just start buying the gifts they need as quickly and simply as they can.
That’s a huge opportunity for you, the store owner. You can start PPC advertising this holiday season and enjoy higher volumes and conversion rates, with a much smaller investment than you would normally need. This is truly the best time of year to learn PPC and get a real return on your money.
And, like the holidays, this opportunity comes but once a year.
This post is by Lahav Gan, CEO at CampaignGo. CampaignGo develops tools to increase eBay stores’ traffic and boost revenues while saving substantial time and money. Their flagship tool is the Markdown Guru that provides deep store insights and lets you create eBay sales easily and quickly.
It’s no secret that buyers LOVE sales. They are drawn to good bargains and are always looking to pay the lowest price they can get.
For sellers though, creating markdowns and sales promotions can be a difficult and time-consuming process. It’s challenging to select which items to put on sale, set up the discounts for each, and track the results to know if it even paid off. Unfortunately that means many sellers don’t even try to reach the full potential of using promotions to boost their eBay store revenue.
At CampaignGO, we have been eBay Sellers for the past decade, having two successful eBay stores, with over 10,000 listed items, 15,000 positive feedbacks and thousands of satisfied customers. So we know what works!
By reading this guide you will learn how to create markdowns with ease and in less time. We will explain why markdowns are beneficial to your eBay business, present various markdown options and strategies, and provide helpful rules and tips for markdown creation in the easiest and fastest way possible.
The key to success on Amazon’s Marketplace is simple: you need to win the Buy Box.
But there’s only space for one seller in the Buy Box. And that’s decided by a complex algorithm, running constantly behind the scenes. All the other sellers competing on that particular product are much less obvious to the buyer.
There are many factors used in the Buy Box algorithm, but one is crucial: price. Not only does price have the strongest weighting, but it’s also the only Buy Box factor that sellers can change easily and immediately.
So finding the right price to win the Buy Box, without going lower than necessary, is absolutely vital to a successful business. That’s where automated repricing software comes in. Repricers have been around for a while, but in the last few years the industry has exploded. There are now dozens of repricing tools and, for many of them, it’s hard to see how they’re different to the rest.
But one that has always stood out to me, since their launch in 2011, is Feedvisor. This company has always gone against the grain. While other repricers tout the benefits of dozens of configuration options, Feedvisor boasts that it has none at all. Other repricers compete with low subscription fees, but with Feedvisor the fees start high and add on a percentage of sales.
Yet Feedvisor is successful, growing 200% in just the last year. The company now has almost 1,000 customers, who sell a total of $1 billion of products through the Amazon marketplace. On their behalf, Feedvisor makes 75 million pricing decisions daily. And their reputation is outstanding, with a five-star average rating in the Web Retailer directory.
This post is contributed by Chad Rubin, CEO of Skubana. Skubana is an all-in-one ERP system that seamlessly integrates with ecommerce businesses no matter how they fulfill, including all 3PLs with a click of a button. This post was first published on Skubana’s blog: The 3PL Automation That Made Millions for this E-Commerce Business.
Whether you’re experiencing it now or later, as an online seller, there will be a tipping point when your ecommerce order transaction volume has increased beyond your team’s current capabilities. As your business grows, so does the cost and complexity of running it.
The champagne problem: While this is a good sign for your online business’s revenue, with increased scale comes stock-outs, exhausted warehouse employees and ultimately missed sales.
This is a pivotal moment for your company and you have two options:
- You could buy/rent a larger warehouse space, and hire more employees.
- Or, you could outsource your warehouse pick and pack fulfillment to a 3PL (third party logistics) company.
In this post we will be discussing what a 3PL is, the advantages and disadvantages of utilizing a 3PL, an and in-depth analysis of my home appliance filter and accessory business, Crucial Vacuum and our transition to a 3PL.
This infographic is by Chris McCabe and The PROSPER Association.
Chris McCabe is a former member of Seller Performance, Amazon’s team responsible for monitoring and regulating the Amazon third-party marketplaces. He has seen many sellers run their businesses without a proper understanding of the rules and procedures needed to maintain a highly-disciplined, clean operation.
In this infographic you can read about specific steps to take towards ensuring that your account remains in good standing with Amazon.
- Your Amazon business is your responsibility.
- Manage towards a clean bill of account health.
- Move products into FBA.
- Know each of your suppliers well.
- Keep track of all of your sourcing documentation.
- Be careful of commingled inventory.
- Request and monitor customer feedback.
- Cross-train your warehouse staff.
- Read all emails Amazon sends you.
- No funny business, ever.