John W Hayes on Ecommerce Marketing: SEO, Social & Email

John Hayes Presenting

This Q&A has now ended. It’s been a real education, with some great answers from John. You can read it all here, and if you have any further questions please start a new discussion to ask them.

I’m really pleased to be launch our first Ask The Expert Q&A session of 2015 with ecommerce marketing expert John W. Hayes.

With more than 18 years’ experience in online marketing and ecommerce, John is amazingly well positioned to answer all your questions on SEO, social media and email marketing.

The discussion will close on Friday 27 February at 6pm GMT (1pm EST / 10am PST), so make sure you get your questions in quickly. This a unique opportunity to get free personalized business advice from a true expert in the field.

Go to the discussion now Q&A on Ecommerce Marketing: SEO, Email, Social or read on for more about John.

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The Top 10 Online Shopping Days Worldwide

Top 10 international e-commerce events - infographic

Valentine’s day is the first major ecommerce event of the year, but do you know how it varies around the world? Here’s some facts that might surprise you:

  • Nine million Americans buy Valentine’s gifts for their pets, generating £227m of sales.
  • In Britain, flowers are more popular gift than chocolates – in the USA, it’s the other way around.
  • In Finland it’s called Ystävänpäivä meaning “Friend’s Day”. It’s about celebrating friends rather than romantic partners.
  • In Japan, a 1950s ad campaign started a trend for women to give chocolates on Valentine’s day. Giving the right amount of chocolate to each person is crucial.
  • Singaporeans are the biggest spenders on Valentine’s Day, with 60% spending between $100 and $500 on gifts.
  • In South Korean, women give men chocolate on February 14 and men give women a gift on March 14. Those who don’t get anything celebrate their loneliness by eating black noodles on Black Day, April 14th!

On that note, we’ve put together an infographic and free PDF download with Open to Export on the most important online shopping days – gift-giving holidays and sale events – around the world, and how to make the most of them in your business!

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Inventory Optimization: What Is It and Why Do You Need It?

Inventory Optimization

UPDATE September 2016: We now have a directory category for restocking tools.

Retail is a simple business. You buy products in large quantities, open up the boxes, then sell small quantities to consumers.

But when we talk about ecommerce – online retail – most of the focus is on the “selling” and not so much on the “buying”. There’s no doubting the importance of selling, which includes marketing, shipping and customer support. But there’s just as much to be gained by working on the buying part of the business.

So in this article I’m going to talk about “inventory optimization”. It’s the science of when to order stock, and how many units to buy, to make sure you have enough to keep up with orders while minimizing the amount lingering in the warehouse.

It gets a little complex, but there are innovative tools that can do it for you – including one that’s free for small businesses.

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Top Rated Supplier: Amazon and eBay Repricing from Appeagle

Appeagle Team Photo

This month’s top-rated supplier is Appeagle, who provide an automatic repricing tool for sellers on Amazon, eBay and Rakuten.

Automatic marketplace repricing is hot, in more ways than one. Some sellers praise it for significantly growing their business. Others despise it as a destructive “race to the bottom”. The market for repricing tools is buzzing too, with a new provider popping up every month, it seems. And repricing bugs have hit the news, causing big losses for sellers and big wins for buyers.

Love it or hate it, automatic repricing is here to stay. More than that, if you sell competitive products on Amazon it’s pretty much essential. So which tool is best? As always, that depends on you and your business. But I can tell you which tool Web Retailer members rate the highest: Appeagle.

I caught up with Appeagle CEO and co-founder Koby Kasnett, and marketing manager Izabella De Souza, to find out more about them.

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