Most sellers don’t get excited by shipping and fulfillment – and with good reason. It’s time-consuming, messy, repetitive and inconvenient. Great sourcing and marketing translate directly into profits, but fulfilling orders seems like a necessary evil.
So I asked twenty online sellers and ecommerce suppliers from around the world if there’s anything sellers can do to make fulfillment more, well, fulfilling.
It turns out that there’s plenty you can do, and with some creative thinking fulfillment can even be turned into a competitive advantage. Here’s what the experts said:
A lot of work goes into Web Retailer – creating blog posts, editing the directory, moderating the forum and more. But the most important, useful and relevant content is created by you – the members of the Web Retailer community.
That’s why user participation is built into every part of the site. Members can write reviews, post in the forum, send private messages, comment on blog posts and more. It’s the contributions of real online sellers that bring the site to life!
In this post I’ll explain all the ways you can participate, and get the most out of Web Retailer for you and your business. A lot has changed recently, so I’ll tell you what’s different too.
There are many ways to market an online store, but these days one seems to get all the attention – promoting your business through social networks like Facebook, Twitter and Pinterest. It’s called social commerce.
Social networks are free and familiar, and get huge amounts of traffic. But it’s hard to be heard above all the noise, and easy to waste a lot of time. So what’s the right way to do social commerce?
To find out, I spoke to veteran seller and social commerce expert John Lawson. Besides his eBay store 3rd Power Outlet, John is a keynote speaker at ecommerce events, multiple winner of Small Business Influencer Awards, and author of Kick Ass Social Commerce for E-preneurs.
John was outspoken about the challenges and opportunities of social media for online sellers, and I’m delighted that I can share his expertise here.
eBay gives sellers a lot of freedom to design their stores and listings however they please. That freedom opens up many opportunities – for branding, up-selling, promotions and more.
But it also creates challenges. What should your brand be like? Should your design be minimal, or full of bells and whistles? Who’s going to create your design and what will it cost?
In this post, I take a look at the thriving area of eBay design. In particular, I’ll talk about what you need to know when looking for an eBay designer – so you can choose the one that’s right for you and your business.
Back in March I wrote a post about why many marketplace sellers shouldn’t open their own webstore.
There were some strong reactions to it, both in the blog comments and on Facebook. It was intended to get people thinking, so it was great to see the discussion.
But I’m not against independent ecommerce – not by any means – and do want to help sellers expand with a successful store of their own when it makes sense for their business.
With that in mind, I spoke to a dozen sellers, suppliers and experts around the world. I asked them what marketplace sellers should look out for when starting their own online shop. Here’s what they said.