Many Web Retailer members sell on multiple channels – eBay, Amazon, smaller marketplaces, internationally, and on their own sites. It’s pretty much the norm now.
Numerous new marketplaces have launched over the ten years that I’ve been running this site. Few have lasted. Even fewer have delivered more than a trickle of sales to the sellers who invested their time in them.
But that pattern has been changing more recently. Big-name brands with successful websites like Sears and Tesco have added their own third-party marketplaces. Newcomer Etsy finally bucked the trend for start-up marketplaces, and now drives over $1 billion in annual sales.
So I think it’s time to take a fresh look at “alternative” marketplaces, and I’m kicking that off today with an in-depth post about Flubit. They’re a UK marketplace that launched in 2012, with an innovative buyer-driven model. Read on to find out more.
This is the first post in a new series interviewing some of the highest rated suppliers in the Web Retailer directory.
I spoke to Abbas Tharkar, Founder of eBay and Magento design company dZine-Hub. We talked about what’s changed in eBay design over the years, getting eBay designs to work on mobile phones, and the challenge of extracting product data from eBay listings.
To find out more visit the dZine-Hub website, or check out their profile in the directory. They have an impressive record of over 40 five-star reviews.
True Interior’s Story: Part II
Editor’s Note: This is the second part in a series going behind the scenes at new ecommerce website True Interior. Co-founders Paul Rogers and Rob Carter are frank about the challenges and successes their ecommerce business has faced. Catch up on all the True Interior posts here.
True Interior’s Story: Part I
Editor’s Note: This is the first part in a series going behind the scenes at a brand new ecommerce website called True Interior. Co-founders Paul Rogers and Rob Carter are frank about the challenges (and successes) their ecommerce business has faced. Catch up on all the True Interior posts here.
In this part, Paul tells the story.
A little while ago, for a few weeks running, I asked every new Web Retailer member one simple question: What’s your biggest challenge right now?
I expected to see a very wide range of answers, but was surprised – there was a really clear theme coming through. It turned out that nearly half of new members had the same challenge: marketing. In particular, increasing traffic and buyers to their own independent online stores.
Internet marketing is a huge, complex topic. So in hindsight, it makes sense that sellers are struggling with it. To help cut through the noise, I asked twenty ecommerce sellers, consultants and suppliers to give their top tips for getting started marketing your own web store.