In 2014 Will Tjernlund and his brother Andrew sold $6 million of products on Amazon.com. They also generated around $1 million of sales on eBay, and half a million on their own webstores.
The year before, 2013, they sold around $1.2 million on Amazon. That was also the year Will graduated from the University of Minnesota, doubling the business’s full-time headcount from one to two.
How can two people drive that kind of sales volume? Well, the Tjernlunds’ business model is to develop their own “private label” items – lower-cost versions of products that they sell under their own brand names. They buy from manufacturers in China, and send the inventory into Amazon’s FBA fulfillment service. That’s the last time they have to handle their own stock.
I spoke to Will Tjernlund about how he got into selling online, his product development process, the merits of FBA, and what’s next for the business. Here’s what he told me.
This post is by Shabbir Nooruddin, an ecommerce entrepreneur and blogger who has been working on online businesses and income streams for over four years.
Running an online store is a lot of work. To get online shoppers to convert and buy your products, you have to get more and more creative as every day goes by. You have to be one step ahead of the competition all the time.
Getting ahead of the competition is made a lot easier by some of the awesome apps and extensions available for your store. Shopify and Bigcommerce have incredibly robust and diverse app stores – each filled with little nuggets of gold.
There are a LOT of apps available, but some stand out a lot more than others. Here are some of the coolest apps around for both platforms.
This post is by Mark Faggiano, founder and CEO of TaxJar – a service built to make sales tax compliance easier for multi-channel ecommerce sellers. Even if you’re not based in the U.S., there are some international implications of sales tax you should be aware of!
When you started selling online, chances are you got into it for the thrill of selling your handmade product, making a profit on a thrift store find, or the joys of online arbitrage.
When lost in the thrill of the sale, it’s easy to overlook the nagging administrative details you’ll face. And one of the most vexing of those can be sales tax.
This in-depth guide will walk online sellers through the basics of sales tax, help you determine where, when and how much you’re liable for sales tax, and detail some common scenarios and problems.
Read on for more information. Or if you have a specific question, feel free to skip ahead.
This post is by Claire Taylor, CEO of SIMPLYVAT.com – a company which helps ecommerce businesses trade across borders in compliance with complex European VAT legislation.
If you sell online you need to understand which international tax laws will be relevant to your business. Just because your business is online, doesn’t mean it isn’t governed by the normal rules of taxation.
And if you sell to buyers in European countries, even if your business is based in another part of the world, you need to know about VAT.
So what do ecommerce businesses need to think about? What exactly are the different rules and regulations? What do you need to do to ensure you are compliant? And what happens if you don’t comply?
This Q&A has now ended. It’s been a real education, with some great answers from John. You can read it all here, and if you have any further questions please start a new discussion to ask them.
I’m really pleased to be launch our first Ask The Expert Q&A session of 2015 with ecommerce marketing expert John W. Hayes.
With more than 18 years’ experience in online marketing and ecommerce, John is amazingly well positioned to answer all your questions on SEO, social media and email marketing.
The discussion will close on Friday 27 February at 6pm GMT (1pm EST / 10am PST), so make sure you get your questions in quickly. This a unique opportunity to get free personalized business advice from a true expert in the field.
Go to the discussion now Q&A on Ecommerce Marketing: SEO, Email, Social or read on for more about John.