Wholesalers Won’t Sell to Me. How Can I Win Them Over?

Matthew Ferguson explains why wholesalers are hesitant to deal with marketplace sellers and the best ways to build relationships with them

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I am based in the UK and have been selling on eBay for a couple of years and Amazon for six months. I sell mainly toys and children’s products but I have recently been ungated in the Health and Beauty and Personal Care categories, so I’m looking to spread my wings.

At the moment I mainly do arbitrage but I would really like to move more into wholesale. However, I find that decent wholesalers are reluctant to supply Amazon sellers.

How should I reply to an email from a wholesaler that I have approached, and would really like to work with, to try and ensure I get a favorable response?

— Mandy Williams, U.K.

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5 Tips to Optimize your Cross-Border Sales

OFX’s Hamish Muress offers top tips to help fuel your international sales and bring more of your cash home

This post is by Hamish Muress, Senior Business Development Manager at OFX, a global payments company that offers specialized support and service for online sellers.

Cross-border ecommerce has been building momentum for several years now and shows no signs of slowing down. Without the traditional bricks-and-mortar hurdles of going global, more countries than ever are leveraging the ecommerce trend, while consumer trust in buying international goods strengthens.

Estimates by BI Intelligence state that global cross-border ecommerce will generate in excess of $1 trillion in sales for retailers by 2021. Ecommerce businesses, particularly marketplace sellers, are increasingly offering their products globally.

Cross-border trade comes with its own challenges though, from understanding overseas markets to currency conversion. These expert tips should help you overcome barriers and give a solid foundation for cracking overseas markets as an online seller.

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How to Choose an Amazon FBA Prep Service

Alex Knight looks at FBA prep: why it’s important, why sellers decide to outsource, and how to choose the right FBA prep service

Preparing your inventory for FBA can prove frustrating. You’re running low on stock at the Fulfillment Center, orders are pouring in but you’ve hit a bottleneck – you can’t prepare your inventory quick enough to meet demand.

At this point, you decide it’s time to outsource your FBA prep to a third party but there’s so many factors to consider that you’re a little lost. You’re essentially handing responsibility for part of your business over to a third party, so you want to be absolutely sure you’ve considered everything and made the right decision.

To help you decide, we’ve explained what FBA prep is, identified why many sellers choose to outsource it and explored some of the most important factors to consider when choosing an FBA prep service.

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Amazon Account Suspensions from an Insider’s Point of View

Chris McCabe interviews former Amazon seller account manager Jesur Habek, giving us a rare look into the tensions between Amazon teams

This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com.

If you asked Amazon sellers what they fear the most, it would be having their account suspended. This is a rational fear, as suspensions are common and can come completely without warning – like a bolt from the blue.

We usually hear about suspensions from the seller’s point of view, but that only gives us a small part of the picture, based on the notoriously thin detail provided by Amazon. What do suspensions look like to an Amazon insider, with access to the teams who are actually responsible?

I worked for years on Amazon performance and policy enforcement teams, and this past month I spoke at length with fellow former Amazonian Jesur Habek. Jesur is a former Strategic Account Manager (SAM) in the consumables category at Amazon. The job of a Strategic Account Manager is to support sellers and help them grow their sales. Their interests are completely aligned to the sellers they work with, so they often need to take the position of an internal advocate for sellers’ interests at Amazon, and speak on their behalf to other teams.

Jesur told me about the the major pain points in his interactions with Seller Performance and Product Quality, and offered some advice to sellers on submitting their Plan of Action (POA) – the central document required when sellers appeal to Amazon for reinstatement.

I began the interview by asking Jesur about his experience defending sellers who have been wrongly suspended.

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How do I Expand to Facebook, Instagram and my own Ecommerce Site?

Take your partner by the hand, and do-si-do your way through Matt’s advice on building sales using social media and blogging

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m in need of some advice. I sell vintage cowboy boots, traditionally on eBay, but I’m now interested in selling them on Facebook, Instagram, any other similar social selling sites you might know of, and my own ecom site which is due to launch in the next month.

[a] What multichannel listing software will allow me to sell on Facebook and Instagram, as well as pushing the listings to eBay and to my ecom site? I have about 4,000 Facebook followers on my biz page but rarely any sales there.

[b] Is it best to start a blog attached to my ecom site, or use an independent hosting site for a blog?

— Tracy, Minneapolis, MN

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