eBay gives sellers a lot of freedom to design their stores and listings however they please. That freedom opens up many opportunities – for branding, up-selling, promotions and more.
But it also creates challenges. What should your brand be like? Should your design be minimal, or full of bells and whistles? Who’s going to create your design and what will it cost?
In this post, I take a look at the thriving area of eBay design. In particular, I’ll talk about what you need to know when looking for an eBay designer – so you can choose the one that’s right for you and your business.
Back in March I wrote a post about why many marketplace sellers shouldn’t open their own webstore.
There were some strong reactions to it, both in the blog comments and on Facebook. It was intended to get people thinking, so it was great to see the discussion.
But I’m not against independent ecommerce – not by any means – and do want to help sellers expand with a successful store of their own when it makes sense for their business.
With that in mind, I spoke to a dozen sellers, suppliers and experts around the world. I asked them what marketplace sellers should look out for when starting their own online shop. Here’s what they said.
How well do you know your customers? What do they expect from your service? What don’t they expect, but would be pleasantly surprised – even delighted – if they get it?
Most online sellers have some idea what their customers want, but few have approached the question in a structured way. They base their opinions on emailed comments from a few customers, or from talking it through with friends and family – who aren’t their customers at all.
That’s a shame, because a strong understanding of your customers can make the difference between a mediocre business that lists products and fulfils orders, and an exceptional business – one that customers talk about and recommend without being prompted.
So how can you get a strong, rigorous understanding of what customers want? Discover what delights customers and helps you stand out from the crowd? The Kano model is a tool which can help you do just that.
Can you really build an exceptional business from individual parts that are only average? I asked Australia’s Neil Waterhouse, author of Million Dollar eBay Business From Home and previously featured in Twelve Tips For Your Product Sourcing Strategy, to explain his approach to eBay selling in more depth.
Neil started selling on eBay in 2002, and has sold millions of dollars of items from his home in Sydney. He was refreshingly open and candid about how his business works, and I’m really pleased to be able to share that with you.
How do people buy online?
Do they carefully define all their requirements, search for a seller and product that ticks all the boxes, then make a purchase?
That would be logical. But the majority of buyers don’t buy that way – even though they may believe they do. We are anything but rational in many aspects of our lives, and shopping is no different.
In this post, I set out the six behaviours hard-wired into our brains – actually programmed by evolution – that are immensely influential in buyer psychology. You can use them to be a much more effective seller.