In this post I’ll take an in-depth look at the seller feedback, reputation and performance systems on eBay and Amazon. I’ll cover how they work, why feedback matters, and how to be efficient at managing and improving your reputation as a seller.
Learning from your own selling mistakes is incredibly effective, but it can be an expensive form of education.
It’s nearly as good to learn from other sellers’ mistakes – you can feel their pain, but don’t have to share it. So I asked a dozen experienced sellers, consultants and suppliers what they often see online marketplace sellers doing wrongly, and what tips they could share so others could avoid the same pitfalls.
Everything in your business is connected. Everything that happens has an effect on at least one other thing, positively or negatively.
For example, if you invest in fast order processing then your customers will get their orders more quickly. They’ll be pleased that they bought from you, and more likely to buy from you again. They’ll also be more likely to give you good feedback, which helps convince others to buy from you.
That’s the essence of Systems Thinking – understanding how your business works as a whole. In this post I’ll explain how to use Systems Thinking in your business to help uncover problems and find new opportunities.
Recently I asked ten sellers, consultants and suppliers which were the most pressing issues for eBay business sellers to be thinking about now. The main themes were selling limits, cross-border trade, criteria for the Top Rated Seller badge, and changes to search including eBay’s new “Cassini” search engine.
In this post I look at how a friend of mine radically changed his approach to online selling, and introduce principles of an ecommerce philosophy that I call Lean Commerce.
Tom owns a sports equipment store. It’s a small shop, but gets a lot of repeat custom. Most of his customers are buying kit for their school children, and that’s often left to the last minute. High-street stores still have something over internet shopping for rush purchases: fitting rooms and no wait for delivery.
Tom has also been selling online — mainly eBay — for around four years. He figures that if he already has the stock in-store he might as well put it online too, and it’s handy for selling off old product lines.