The company behind free eBay title optimization tool Title Builder has analyzed one million eBay listings to find out which factors make the most difference to sales.
They looked at:
- Title length in words and characters
- The use of keywords in titles
- The use of acronyms like “NWT” (new with tags)
- Using item specifics as title keywords
- Using brand names in titles
Read on for the infographic or see Title Builder’s original post for the most in-depth information and examples.
A growing number of unethical Amazon sellers are abusing the system to take down their competitors. Here’s how they do it.
We all know that Amazon is a competitive marketplace. The battle can be intense and sellers are constantly on the lookout for ways to boost their listings. When it comes to the Buy Box, this is usually through price, maintaining good performance metrics and using FBA.
But some sellers will take things a step further and try to shoot down their competitors using a range of dirty tricks. Their aim is simple – to get a competing seller or listing suspended.
This underhand behavior is rife on Amazon, and a variety of different tricks are being deployed. These range from leaving negative reviews on competing products to switching genuine items with counterfeits, then making inauthentic item claims to Amazon.
Massive disruption is caused for the “victim” sellers, who lose money while their account is suspended. They are left frustrated, having to write a Plan of Action to reinstate their account – for problems that don’t actually exist.
To raise awareness of these anti-competitive practices, we’ve found five of the most prominent dirty tricks being pulled by Amazon sellers on their competitors.
Kadar Khan highlights some of the largest and most reputable wholesalers and directories on both sides of the Atlantic
This post is by Kadar Khan, an online entrepreneur and internet marketer offering specialist advice to eBay and Amazon sellers. His goal is to inspire new online sellers and help them establish successful ecommerce business. You can find Kadar at Smart Powerseller.
eBay and Amazon are wonderful platforms where you can successfully establish yourself as a business without any significant financial outlay. But the competition is fierce and one of the most daunting tasks for new sellers is sourcing the right product at the right price.
Finding genuine suppliers can be like finding a needle in a haystack. The internet is an amazing place, but it’s also a breeding ground for scams of every type imaginable and the wholesale industry is not an exception.
Newbie sellers are easy prey for glamorous websites with apparently cheap prices. Many of these suppliers are either complete scams or actually offer very little potential to make a profit. This does not mean, however, that there are no genuine wholesale suppliers. All you need is to do your homework properly to find the real gold you can build a business on.
In this post, I am going to list some of the best US and UK wholesale sources for genuine suppliers catering to the needs of eBay and Amazon sellers. I have used many of them in the past myself, and still use some of them now.
Seller Labs has a new tool for managing, optimizing and reporting on Amazon Sponsored Products ads. It’s a game changer.
Sponsored Products ads have become an increasingly important factor in driving sales on Amazon. Last year, the number of sellers using Sponsored Products grew by over 100 percent, with the number of clicks on Sponsored Products ads up by over 150 percent.
The end of incentivized product reviews in October 2016 has no doubt played a part in this, as sellers have had to find new ways to promote their products. But it’s not the only factor. Amazon is more competitive than ever, and changes to search result pages have given more and more prominence to Sponsored Products. The ads now account for at least the top three results in the majority of searches. If you aren’t using them, you’re less visible to buyers than ever before.
Now Seller Labs, the company behind leading Amazon seller tools Feedback Genius, Scope and Quantify, have released Ignite. It’s a complete system for Sponsored Products ads, replacing the need to use Seller Central, and adding innovative features to help sellers select the most effective keywords, analyze their performance and optimize their ad spend.
James Beach has 13 tips for marketing your eBay store, from store settings and SEO to email marketing and Promoted Listings ads
This post is by James Beach, founder of eBay and Amazon cross-posting tool KickSync. James has been trading on eBay and Amazon for eight years, mainly selling refurbished electronics, but also developing private label products and dropshipping from Amazon to eBay.
After selling on eBay for a few years ourselves, we started looking more closely at store subscriptions. Initially, it was simply the insertion fee savings that helped us make the decision to up our game and sign up for an eBay store.
As we learned more and more, we realized that eBay has built a fantastic ecommerce kit to help you establish and market a brand. There’s a comprehensive set of tools to thrive in online selling and gain valuable experience with everything from email marketing to SEO.
Getting the most visibility for your items can be the make-or-break difference in online selling, so we’ve put together some tips for optimizing your eBay presence. Now is a great time to optimize your account, learn more about its marketing features, and help get your items moving.