Retail Global 2017: Learn, Network and Get Involved in Las Vegas this September

Escape the confines of your office, hear from experts and network with fellow retailers – there’s no better way to grow your ecommerce IQ

When you have an online business it’s easy to spend all day staring at a computer screen, devoid of real human contact, especially if you work alone. You know there’s events out there, but attending is a big step when you have a growing business taking up all your time.

It does take time and effort to attend a conference, there’s no denying that. But nothing can beat learning and interacting in person. A webinar, for example, can’t replace the experience of hearing from a range of experts in a room full of like-minded people, who you have the opportunity to network with face-to-face.

Industries like blogging and cyber security, which could not be more rooted in the online world, have huge and successful conferences with tens of thousands of people attending. Conferences are just as valuable to businesses who sell through Amazon, eBay and their own online stores.

That’s where Retail Global comes in. Now in its third year, it gives sellers a chance to learn, network and interact with industry experts and fellow sellers. It provides two dedicated tracks for marketplace sellers alongside keynote speeches, panel discussions, intensive workshops and even a gala pool party.

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My Top Five Tactics for Rapid Product Testing on the Amazon Marketplace

Product selection isn’t about hitting the bullseye first time. It’s about experimentation, data and trying again. Danny McMillan explains his approach.

This post is by Danny McMillan. Danny is an international public speaker, private label seller and host of Seller Sessions the weekly advanced marketing show for Amazon sellers. Danny has been a guest speaker at The Smart China Sourcing Summit in Hong Kong, The European Private Label Summit, The Private Label World Summit and Private Label Days to name a few.

Imagine the situation: you’ve decided to sell a new private label product on Amazon. You find a supplier, agree the details, and place an order with them. You receive the units, create a great listing on Amazon, get some Sponsored Product Ads running… and then the problems start.

Your product just isn’t selling. Maybe your average cost per click is three times what you expected. Maybe your product turns out to be inferior to your competitor’s version. Or maybe there is simply no market for it and the units won’t move whatever you do.

These kind of problems are common, but can often be avoided. If you test the product and the market before committing to a big order, you can discover and fix a lot of problems, and change your approach before taking on stock. This is an organic method, based on testing a number of different factors in your chosen product category. Your results may differ if you are planning on a large scale launch with hundreds of giveaways.

There is a misconception that product testing is costly and time consuming. That doesn’t have to be the case, as you will see in this post. I’ll show you some of my favorite product testing hacks, which will help you generate rich and accurate market data, create better products more quickly, and carry out sample tests to save you a lot of money further down the line.

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Trying So Hard to Build a Multichannel Brand. What Should I Do Next?

Building a brand and selling on multiple channels is hard work. How do you pick the right channels? What about selling to bricks-and-mortar stores?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m a brand, selling workout accessories primarily on eBay but also in small amounts on Amazon and Groupon. I’ve been selling for two years now and I’m keen to expand onto further channels, I’m just not sure which marketplaces I should expand on to. Maybe Walmart?

My main goal is to sell more to customers in the long run. For the next few years I want to grow my brand and sell my products not only online but also in bricks-and-mortar stores. But should I focus on both, or just continue selling online for now?

At the moment, I feel like I’m trying very hard, but I’m currently a little lost about what to do next.

— Michael L., L.A.

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Will Micromanagement be Amazon’s Eventual Downfall?

Jeff Bezos needs to stop calling all the shots, if Amazon is to remain the “king of online retailers” and continue to grow

This post is by Kenneth Eade, a political novelist and attorney, who practices ecommerce law at Amazon Sellers Attorney.

Leadership coach Miles Anthony once said: “Micromanagement is the destroyer of momentum”. Whether this will be the eventual fate of Amazon.com is a question that is being asked by frustrated sellers who deal with the bureaucracy created by CEO Jeff Bezos, who has a penchant to micromanage everything that goes on at the giant retailer.

Before breaking off a niche law practice to help Amazon sellers cope with the wave of seller account suspensions in recent years, as an Amazon seller and self-published author, I was no stranger to the fact that it is almost impossible to find anyone in authority at Amazon who seems to be able to make a decision besides Bezos himself.

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The Best Free Amazon Keyword and Product Research Tools

Alex Knight walks us through the best FREE research software Amazon sellers can use to help their sourcing and marketing efforts

Earlier this year, I did some research on the best free eBay selling tools to help me sell a rather gnarly collection of gnomes. This process made me realize just how useful free tools can be for online sellers and I was keen to provide our readers with an Amazon equivalent. So, I donned my deerstalker hat and began tracking down some useful free tools for Amazon sellers.

I focused my search on tools specifically made for sellers. This excludes software like CamelCamelCamel and Keepa. While they are undoubtedly useful pricing tracking tools, they are essentially shopper-focused. Instead, I’ve included tools that provide Amazon marketplace research data, whether that’s in the form of keywords people are searching for, sales estimates or pricing advice.

All the tools included in this article are free to use. By this, I don’t mean that they offer a free trial for a few days, and then make you spend your hard-earned bucks. These tools all have “free forever” versions where you can access the same features, day after day, without ever being asked to pay.

For each tool I’ve identified what it does, how it works and why you might want to use it. There is also a walkthrough video so you can see each tool in action.

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