People who can avoid temptation stand to make a lot more money on Amazon. Adam Hudson explains why.
This post is an excerpt from the book Primed: Your Guide To Building An Amazing Business On Amazon. Primed is available from Amazon.com and Amazon.co.uk, and its author Adam Hudson was profiled by Web Retailer in October 2016.
I want to share with you a fascinating study done in 1970 that put a group of 5-year-old kids into an observation room where each was presented with one marshmallow on a plate. The children were told that they could either eat the marshmallow now, or they could wait 20 minutes and they would receive a whole bag of marshmallows. Of those tested, only a few waited the 20 minutes.
The researchers then tracked those children for the next 40 years, studying their professional and financial progress. Using no other metric other than their ability to wait 20 minutes for a bag of marshmallows when they were 5 years old, those that had waited the 20 minutes became far more successful financially.
For most everyday people who will be starting an Amazon business with modest financial means but a desire for time-free income, the same principle of delayed gratification will need to apply.
Alex Knight investigates Amazon SEO services. Can they deliver on their promises, and should sellers feel safe using them?
I am an Amazon SEO expert. We offer a very safe and amazingly quick strategy to rank products on Amazon.
I have a long and successful experience of SEO and can rank your product on the first page of results for a specific keyword.
All our work is 100% safe and you won’t be banned. We guarantee the first page or your money back.
Contact us now by email or Skype if you really want to increase your sales!
If you sell on Amazon, you are probably familiar with messages like this, professing to be from an “Amazon SEO expert” who can bump your product up to the first page of search results.
You are probably just as familiar with moving that email to your trash, and thinking no more about it. Just another phishing scam, right?
That’s what I thought too. But then I heard, from a reliable source, that these services can actually work. I was shocked, and more than a little skeptical, so decided to investigate further. Can these services really deliver on their promises? Or are they just trying to get access to your Amazon account? Will using them get you suspended?
Those are the questions I want to answer in this post.
Does improving Amazon listings help your competitors? And why can a higher-priced seller still win the Buy Box? Matt has the answers.
Have a question for us? Send it to firstname.lastname@example.org. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
I have been selling on Amazon for 3 years, mainly cosmetics. I have a few questions about listings and the Buy Box. Lately some of my listings have been suppressed due to not having a photo, but these were usually existing listings which already had photos attached. Should I add a photo? If I’m not winning the Buy Box, would it just help my competitors?
When adding my offer to an existing listing, how important are my own keywords if the listing is already selling strongly? Is there any way at all to promote my listings other than Sponsored Products ads?
Finally, I created a new listing but another seller is now getting the Buy Box. We both have the same feedback rating, but his price is double mine. Why am I not winning the Buy Box? Apparently price is not the issue!
— Galit L., Israel
You can now buy insurance to protect your business against Amazon bans. Will it really pay out if the worst happens?
Being suspended from Amazon is a seller’s worst nightmare. Sales stop and payments are frozen, sometimes for weeks or months, while you desperately make your case for reinstatement. Your expenses – loans, wages, rent and more – continue to mount up all the time you are suspended.
Account suspension is not a rare occurrence. In our survey last year it was the biggest concern for over 60% of Amazon sellers. Some sellers are banned because they fail to meet Amazon’s performance metrics, others are brought down by product quality issues, and others still are kicked off due to underhand tactics by their competitors.
A growing number of Amazon suspension consultants offer expert advice to help sellers get reinstated, but it’s still a nail-biting process. Success can take days or weeks, and there is no guarantee of getting the suspension lifted at all.
In March this year, Amazon suspension insurance was introduced to the market. The new insurance covers lost sales and expenses while you are suspended, addressing head-on the serious damage that suspension can cause.
Surprisingly, many sellers have remained on the fence about suspension insurance. Some think it’s just too good to be true – they can’t believe that anyone would insure them against the random whims of one of the world’s largest companies. Others doubt that the insurance will really pay out as promised.
So, we set out to demystify Amazon suspension insurance and explain the whole process, right from applying for a policy through to making a claim when you have been suspended.
Thank you to Nicole Geiger Welden and Matt Lovell of W.E.L.L. Insurance for their help with this article.
Refunds Manager can recover thousands of dollars of FBA reimbursements for mistakes that Amazon has missed
Amazon runs like clockwork, doesn’t it? It’s formidably well-organized, with industry-leading processes for everything they do. Their technology is second-to-none too. It has to be. This is a juggernaut with $136 billion in annual sales that still retains a reputation for the best customer service on the planet.
But Amazon do make mistakes. Every business does. And for a business of this size, handling more than two billion units through FBA in 2016, even a fantastically small error rate could still impact millions of orders.
For marketplace sellers with inventory stored and shipped using FBA, those errors hit them directly. Stock can be damaged or lost in the warehouse, fees can be overcharged, and reimbursements can be overlooked.
Amazon do pick up on many of their mistakes but some still fall through the cracks. If your order volume is high, those errors really add up. That’s where Refunds Manager comes in. Established in 2012, this company is completely focused on auditing FBA reports and detecting mistakes that Amazon have made, but not corrected.
Refunds Manager has over 3,000 users, ranging from small sellers who have got back thousands of dollars, to some of Amazon’s largest sellers with total reimbursements amounting to hundreds of thousands of dollars. Here’s how to find out if Amazon owes you money too.