This post is by Alasdair McLean-Foreman, founder and CEO of Teikametrics. In 2001, Alasdair founded an ecommerce company in his dorm room, which grew into a multimillion-dollar company selling high-end sporting goods. The company became one of Amazon’s first third-party retailers in the sporting goods category in 2003. He also founded the weight loss and fitness company Traineo and has built and provided ecommerce solutions to large media, cosmetics and sporting organizations.
The rise of online shopping has made it easy for small businesses to sell products online, but the market has quickly become crowded with multiple vendors and endless competitive offers. Today, retailers don’t need cheesy TV commercials to prove they’re offering a great deal – they just need to be sure those deals actually reach target customers.
Online marketplaces like Amazon help dictate selling habits for large and small retail businesses around the world. It’s no surprise, then, that global adoption for Amazon’s answer to pay-per-click (PPC) advertising, Sponsored Products campaigns, grew by 100 percent in 2015 – amounting to $1.5 billion in sales. During the holiday season in particular, Sponsored Products pages garnered 200 percent more clicks than the previous year.
It’s clear that Sponsored Products can help businesses build brand identities, maximize profits and connect with new audiences. However, some Amazon sellers are under-utilizing the resource. Below are three ways every retailer can ensure Amazon Sponsored Products campaigns are pulling their weight in ROI.
This post is by Avery Walts, a Marketing Copywriter for inventory and warehouse management software provider SkuVault. Avery covers the latest updates and happenings in the ecommerce world. A journalist at heart, Avery works to provide information with the reader in mind at all times. Outside of the office you can often find Avery in search of the next best Mexican restaurant.
Picture this: you’re a growing ecommerce company that has outgrown the storage capabilities of your basement. You need a big warehouse, but you’re not sure how to even begin or what to do once you have a warehouse.
In this article, I am going to discuss the best practices and basics of running an ecommerce fulfillment warehouse. Along the way, I will detail everything from outlining objectives to designing safety procedures for your employees.
The most popular software category in the Web Retailer directory is also the most complex: Multichannel Management.
That’s no coincidence. Selling on one marketplace (Amazon or eBay for example) is hard enough. Throw multiple marketplaces into the mix, and maybe your own webstore too, and you have a recipe for disaster – if you try to do it without the right system in place.
So this post is all about multichannel management software: what it is, what it does, key features, how to choose a supplier and more.
One of the most popular topics on Web Retailer is being banned from selling on Amazon.
It’s an emotional experience. One seller described his state in the day he found out he was suspended as, “confused, destroyed, anger, sadness, extreme worry”. Bans are an everyday occurrence for Amazon’s Seller Performance team, but they’re a gut-wrenching experience for the sellers who go through them.
In this roundup we cover everything you need to know about Amazon suspensions, from a blow-by-blow account of one seller’s suspension, to detailed advice about how to find out why you were suspended and put together a successful appeal.
International ecommerce – selling directly to consumers abroad – is growing at a tremendous rate. For sellers it’s a compelling proposition: expand into huge new markets with less competition, and reach new buyers who may be willing to pay more than your customers at home.
Those benefits are real, but there are plenty of challenges to go with them: language and culture, taxes and regulations, logistics and timezones.
Here’s a roundup of articles from the Web Retailer blog focusing on cross-border trade. They cover specific international marketplaces like Cdiscount and Rakuten Japan, product regulations and taxes in the EU, sales tax in the US, international returns, currency exchange and more. I hope they help you unravel some of the complexities of international ecommerce.