Tag Archives: Advertising

Marketing Roundup: Social Media, PPC, Conversion and More

Marketing roundup

Many of the demands of marketplace selling are technical and process-driven: rules, systems, and software automation. It’s geeky stuff.

Marketing, on the other hand, takes skills in creativity, salesmanship and psychology. It’s a different world.

Or so you may think.

There is a need for all that in marketing, but it’s not all about creativity and intuition. Like anything else, marketing skills can be learned. And a lot of online marketing is actually very technical.

So here’s a roundup of our past posts on marketing: eBay optimization, Amazon advertising, social media, PPC and more. Geek or not, I hope you find it useful! Continue reading

3 Ways to Maximize Your Amazon Sponsored Products Campaigns

Amazon Sponsored Products

This post is by Alasdair McLean-Foreman, founder and CEO of Teikametrics. In 2001, Alasdair founded an ecommerce company in his dorm room, which grew into a multimillion-dollar company selling high-end sporting goods. The company became one of Amazon’s first third-party retailers in the sporting goods category in 2003. He also founded the weight loss and fitness company Traineo and has built and provided ecommerce solutions to large media, cosmetics and sporting organizations.

The rise of online shopping has made it easy for small businesses to sell products online, but the market has quickly become crowded with multiple vendors and endless competitive offers. Today, retailers don’t need cheesy TV commercials to prove they’re offering a great deal – they just need to be sure those deals actually reach target customers.

Online marketplaces like Amazon help dictate selling habits for large and small retail businesses around the world. It’s no surprise, then, that global adoption for Amazon’s answer to pay-per-click (PPC) advertising, Sponsored Products campaigns, grew by 100 percent in 2015 – amounting to $1.5 billion in sales. During the holiday season in particular, Sponsored Products pages garnered 200 percent more clicks than the previous year.

It’s clear that Sponsored Products can help businesses build brand identities, maximize profits and connect with new audiences. However, some Amazon sellers are under-utilizing the resource. Below are three ways every retailer can ensure Amazon Sponsored Products campaigns are pulling their weight in ROI.

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Amazon Sponsored Products: How to Increase Your ROI

Amazon Sponsored Products 101 Animated

This post is by Tara Johnson, Lead Reporter for Retail at CPC Strategy. Named one of the top 50 Ecommerce Experts in 2015, Tara specializes in premium content creation with a focus on the Amazon Marketplace and Google Shopping. She is also the leading voice behind CPC Strategy’s Blog and a contributor to Search Engine Watch.

Web Retailer’s recent survey showed that 67% of Amazon sellers actively promote their items, and of those 74% use Amazon Sponsored Products, making it by far the most popular form of advertising for Amazon sellers.

But there are many Amazon sellers – a third, according to the survey – who don’t promote their items in any way at all. And why should they, when they already pay Amazon fees to sell their products?

In this article, I’m going to explain why you should consider using Amazon Sponsored Products to help grow your business. I’ll take you through the nuts and bolts of how it works, with a real-life example and some practical advice on how to get the best ROI.

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AdWords Is Doing Its Job, Is Your Website?

Adwords Is Doing Its Job, Is Your Website?

This post is by Travis Romine, an ecommerce growth consultant at Sharp Commerce and previous owner of ParadiseFibers.com. He consults for online retailers throughout the U.S. on building high performance ecommerce businesses, growth strategy and digital marketing. Sign up for Travis’s weekly ecommerce tips at sharpcommerce.com.

You’ve been playing the AdWords game for years now and most of you have been losing.

Today I’m finally going to address the underlying causes why AdWords isn’t making you money like it should.

This article contains information that continues to make my clients millions of dollars’ year over year. It applies to any paid traffic source including affiliate sources and remarketing.

There are dozens of key factors related to why AdWords isn’t performing the way you dreamed. Here, I present the tools to change that.

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Why This Holiday Season Is the Best Time to Learn PPC Advertising

Holiday PPC

This post is by David Jaeger, CEO of Global SEM Partners, an ecommerce PPC agency and training company, specializing in delivering results for clients in 45 days or less. David has a passion for empowering both small and large ecommerce businesses, and has helped over 200 companies drive sales from the internet using paid media.

Many eBay and Amazon sellers have invested time and money into their own website, but have never really succeeded in getting sales off the ground.

PPC advertising is a fantastic way to build sales on your own site, but it’s hard to get on the right track. Really hard. You may have tried PPC before, but found it nothing more than a way to burn good money fast.

But the holiday season is different. For some businesses, up to 80% of sales come through during the holidays. More importantly, conversion rates are higher – for many of our clients there’s a point in the season that conversion rates double! Buyers shorten their research process, and just start buying the gifts they need as quickly and simply as they can.

That’s a huge opportunity for you, the store owner. You can start PPC advertising this holiday season and enjoy higher volumes and conversion rates, with a much smaller investment than you would normally need. This is truly the best time of year to learn PPC and get a real return on your money.

And, like the holidays, this opportunity comes but once a year.

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