Getting your products noticed in Amazon’s crowded marketplace is a challenge. The Sponsored Products advertising program gets your products in front of more Amazon customers.
Here are 5 key principles to grow your business through Amazon’s Sponsored Products advertising program, whether you want to launch a new product, generate greater awareness for existing products, drive more traffic during seasonal promotions or protect a brand against competitors.
- Set your advertising goals
- Assess your competition’s advertising strategy
- Create campaigns by grouping similar product
- Use a mix of automatic and manual keyword targeting
- Analyze and optimize performance
More in the infographic below.
This Q&A has now ended. It’s been a real education, with some great answers from David. You can read it all here, and if you have any further questions please start a new discussion to ask them.
Today I’m launching our latest Ask The Expert event! The topic is advertising your ecommerce business, and our expert is David Jaeger, COO at InternetMarketing.net.
The discussion will close at the end of the week so please ask your questions early to give David time to respond and answer any follow up questions. No new questions will be taken after 8pm UK time (3pm EDT / 12pm PDT) on Friday 15th August so don’t leave it to the last moment to ask your question!
Go to the discussion now Ask The Expert: Ecommerce Advertising or read on for more about David.