Matthew Ferguson explains a couple of cunning tactics you can use with Amazon Vendor to benefit your marketplace selling account
Have a question for us? Send it to firstname.lastname@example.org. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
I have a small company and we’ve been selling on Amazon for about a year. We have used Amazon Vendor in the past, but have now opened a Seller account.
We’ve been wondering if we still need a Vendor account since moving to FBA as a marketplace seller.
Should we be worried about damaging our product listings? Do you have any suggestions for us on what to do with these accounts, or if we need them? Which is better?
We sell boating accessories, parts and clothing mostly.
— Mike, San Francisco.
Alex Knight looks at FBA prep: why it’s important, why sellers decide to outsource, and how to choose the right FBA prep service
Preparing your inventory for FBA can prove frustrating. You’re running low on stock at the Fulfillment Center, orders are pouring in but you’ve hit a bottleneck – you can’t prepare your inventory quick enough to meet demand.
At this point, you decide it’s time to outsource your FBA prep to a third party but there’s so many factors to consider that you’re a little lost. You’re essentially handing responsibility for part of your business over to a third party, so you want to be absolutely sure you’ve considered everything and made the right decision.
To help you decide, we’ve explained what FBA prep is, identified why many sellers choose to outsource it and explored some of the most important factors to consider when choosing an FBA prep service.
Chris McCabe interviews former Amazon seller account manager Jesur Habek, giving us a rare look into the tensions between Amazon teams
This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com.
If you asked Amazon sellers what they fear the most, it would be having their account suspended. This is a rational fear, as suspensions are common and can come completely without warning – like a bolt from the blue.
We usually hear about suspensions from the seller’s point of view, but that only gives us a small part of the picture, based on the notoriously thin detail provided by Amazon. What do suspensions look like to an Amazon insider, with access to the teams who are actually responsible?
I worked for years on Amazon performance and policy enforcement teams, and this past month I spoke at length with fellow former Amazonian Jesur Habek. Jesur is a former Strategic Account Manager (SAM) in the consumables category at Amazon. The job of a Strategic Account Manager is to support sellers and help them grow their sales. Their interests are completely aligned to the sellers they work with, so they often need to take the position of an internal advocate for sellers’ interests at Amazon, and speak on their behalf to other teams.
Jesur told me about the the major pain points in his interactions with Seller Performance and Product Quality, and offered some advice to sellers on submitting their Plan of Action (POA) – the central document required when sellers appeal to Amazon for reinstatement.
I began the interview by asking Jesur about his experience defending sellers who have been wrongly suspended.
Andy Geldman explains how to set competitive prices while minimizing effort and maximizing profit.
This posted was originally published in January 2014 and updated in June 2017.
For sellers who only have a few product lines in an uncompetitive niche, monitoring the pricing of competitors is easy – they can simply update their prices manually. This is a great position to be in, but it is not the reality for most sellers. The majority need many SKUs to be successful and often face stiff competition. These sellers need to automate repricing in order to survive.
Despite this, a number of sellers are concerned about using marketplace repricing software as they see automatic repricing as a “race to the bottom”. This is a logical argument, but not necessarily correct as repricing is about more than simply having the lowest price.
So in this post, I will demystify repricing software: what it is, how it works, the differences between repricing on eBay and Amazon and, ultimately, how to choose the right tool for you.
Karon Thackston picks out the most common mistakes sellers make, and shows how to write effective bullets and descriptions
This post is by Karon Thackston from copywriting company Marketing Words. Karon and her team create Amazon product listings which convert better, rank higher, and make more sales.
As I look at the boom in Amazon sales over the last four or five years, it reminds me of Google’s growth. As Google began its journey to becoming the number one search engine, website owners went absolutely crazy, to the point that they lost sight of one of the most vital pieces of any business – customer experience.
Unfortunately, I’m starting to see the same phenomenon occurring on Amazon today.
While you do need to incorporate keywords to tell Amazon what your product is about, you shouldn’t sacrifice quality. Humans also have to find value in the copy you write before they will convert into customers.
Yes, having exceptional rankings on Amazon is a priority, but Amazon isn’t the one with a credit card in its hand – shoppers are. When prospects scroll through the search results, they glance at the information including the title, image, price, and more. There has to be something there to capture attention or, with the swipe of a finger or click of a mouse, your listing will be out of view, never to be seen again.