Andrew Browne shows how to increase sales and profits on Amazon by testing your listings
This post is by Andrew Browne, co-founder of Amazon private label split testing and pricing optimization tool Splitly.
Conversion rate optimization (CRO) is one of those terms that is widely used in the digital marketing and ecommerce world.
But what exactly does it mean?
On the most basic level, it means to optimize your website or webpage for higher conversions. The end goal is to increase the percentage of visitors to a website that “convert” into customers.
So as an Amazon seller, this translates to improving your product listing for greater conversions, meaning more sales and more profit.
Matthew Ferguson tackles Mike B’s question on Amazon Sponsored Products: poor performance and inactive campaigns
This is the first of a new series called Readers’ Questions, in partnership with Emanaged and Online Seller Consulting. Every week a seasoned ecommerce expert takes on one of your biggest business challenges. Kicking things off is Matthew Ferguson from Emanaged, and the question is on Amazon Sponsored Products PPC advertising. Have a question for us? Send it to email@example.com.
I’ve been selling private label skin creams and treatments on Amazon for a few months. I am new to Amazon. I was a professional accountant in the past so the math doesn’t trouble me. I’ve been trying PPC ads but need help. My ROI is low and many of my campaigns are not performing. Advertising cost of sales [ACoS] seems high, but I don’t really know what to expect. I also don’t know why some are inactive for my own product?
— Mike B., from Ohio.
From a tiny cube office in Manhattan to exclusive deals with huge brands, this company has come a long way
Quantum Networks has achieved a huge amount since they launched their ecommerce business in 2010.
The company, which started out selling niche electronics like cell phone signal boosters, has featured multiple times in the Inc. 500 list of the fastest-growing companies in the U.S., reaching $23 million in sales in 2013. They’ve continued to grow since then, selling on five global marketplaces while maintaining a 99% feedback average and shipping 14,000 orders per month.
Which business model have they followed to grow to that size? Well, most of them! Reselling, drop shipping, exclusive brand relationships, managed services, private labeling – they aren’t wedded to any one way of selling online.
But if there is one key to the way Quantum does ecommerce, it’s their focus on finding great brands to work with. They aren’t flipping quick deals or throwing out me-too private label products, Quantum is building long-term relationships with innovative, high-quality manufacturers. They now work with over 200 brands, and the emphasis on quality shows in an average order value of $157.
I caught up with Quantum Networks’ Co-Founder and COO Eytan Wiener, to find out more about this impressive company. He was very open about the business, and generous with his advice for new sellers.
How to leverage a Kickstarter campaign using Amazon Marketplace, Amazon Launchpad, email marketing and Facebook
This post is by online entrepreneur Ivelin Demirov. Ivelin has been selling full time on eBay and Amazon since 2008, and has successfully funded and delivered nine Kickstarter projects. He is also the founder of River Cleaner, a Chrome extension that enables sellers to automatically optimize Amazon product listings.
For most people who use Kickstarter, getting their idea funded is like reaching the mountaintop.
They hit their goal. Their idea can now become a reality. Life is good.
But the truth is, this is just the start.
Having had numerous Kickstarter projects, nine to be exact, I learned through trial and error how to grow them well beyond the confines of Kickstarter. I’ll cover exactly how to do that in this post.
Or if you create private label products to sell on Amazon, you’ll learn a different approach to product development that begins with Kickstarter instead, and is potentially much more profitable.
Then, I’ll show you how to bring your product to even more platforms and build an email list out of former customers that will make it easy to go back to them again and again for greater profits.
Let’s begin with one of the most important steps to creating a product: market research.
Where to find them, what they contain, and how to use them in your business
This post is by Joshua Price, Managing Director at eCommerce Geek, a consultancy and service provider to online sellers.
As we settle into 2017, it certainly looks to be a year of change in every area. I’m personally very excited about the growth and changes we’ll be seeing this year in technology, customer behavior and marketing. As business owners we’re all conscious of our markets, target customers and geographies. Regardless of your size, it’s really important to stay up to date with all the changes happening in this space.
One of the most useful products of the technological revolution of the last 25 years has been the ability to handle, record and report on vast arrays of information. Customer data has been a crucial part of online marketing for a long while now. Cookies, for example, are abundant online, and if I collected real cookies at the speed I consume digital ones, I’d be as wide as I am tall (and I’m really tall).
So today we’re going to discuss data. Specifically, I’m going to draw attention to some of the most important inventory reports that Amazon provides: the Active Listings Report and the Cancelled Listings Report. These reports are core to some of the services my company provides and I cannot stress enough how important it is that you use them.