Tag Archives: Amazon

The Truth About Backend Keyword Search Indexing on Amazon

Is there really a hard limit on Amazon listing “backend” search terms? Anthony Lee has the definitive answer on limits and a lot more.

This post is by Anthony Lee, COO of SixLeaf (formerly ZonBlast), the first and largest product launch and ranking service for Amazon sellers.

If you sell on Amazon, particularly if you sell your own brands, you’ve undoubtedly been affected by the most recent change in the indexing of your listings’ search terms (commonly referred to as “hidden” or “backend” keywords).

Backend keywords are set in Seller Central, and don’t show visibly to buyers. In theory, they should lead to your product appearing in search results, just like the other words in your listing, such as those in the title and description (much more on that later).

However, there has been recent debate about how these terms are included in Amazon’s search index. How many are actually used when deciding whether your product is relevant to a customer’s search?

Anecdotes are rampant across forums and seller groups, telling tales of woe about decreasing listing views.The general consensus is that the number of search term characters that are indexed has decreased dramatically.

But there has been no official update from Amazon, or statements to explain how sellers should now optimize their keywords. Instead, there’s just a lot of the same ambiguous and inaccurate advice. To make matters worse, in typical Seller Central fashion, Amazon’s own support staff are giving out old information, or apparently just making it up as they go.

For this post, we’ve researched how Amazon really indexes backend keywords. I’ll put the record straight on a number of points, so you can make the best use of search keywords in your own listings.

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Should I Keep My Vendor Account, When Selling on Amazon Marketplace?

Matthew Ferguson explains a couple of cunning tactics you can use with Amazon Vendor to benefit your marketplace selling account

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hi Matt,

I have a small company and we’ve been selling on Amazon for about a year. We have used Amazon Vendor in the past, but have now opened a Seller account.

We’ve been wondering if we still need a Vendor account since moving to FBA as a marketplace seller.

Should we be worried about damaging our product listings? Do you have any suggestions for us on what to do with these accounts, or if we need them? Which is better?

We sell boating accessories, parts and clothing mostly.

— Mike, San Francisco.

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How to Choose an Amazon FBA Prep Service

Alex Knight looks at FBA prep: why it’s important, why sellers decide to outsource, and how to choose the right FBA prep service

Preparing your inventory for FBA can prove frustrating. You’re running low on stock at the Fulfillment Center, orders are pouring in but you’ve hit a bottleneck – you can’t prepare your inventory quick enough to meet demand.

At this point, you decide it’s time to outsource your FBA prep to a third party but there’s so many factors to consider that you’re a little lost. You’re essentially handing responsibility for part of your business over to a third party, so you want to be absolutely sure you’ve considered everything and made the right decision.

To help you decide, we’ve explained what FBA prep is, identified why many sellers choose to outsource it and explored some of the most important factors to consider when choosing an FBA prep service.

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Amazon Account Suspensions from an Insider’s Point of View

Chris McCabe interviews former Amazon seller account manager Jesur Habek, giving us a rare look into the tensions between Amazon teams

This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com.

If you asked Amazon sellers what they fear the most, it would be having their account suspended. This is a rational fear, as suspensions are common and can come completely without warning – like a bolt from the blue.

We usually hear about suspensions from the seller’s point of view, but that only gives us a small part of the picture, based on the notoriously thin detail provided by Amazon. What do suspensions look like to an Amazon insider, with access to the teams who are actually responsible?

I worked for years on Amazon performance and policy enforcement teams, and this past month I spoke at length with fellow former Amazonian Jesur Habek. Jesur is a former Strategic Account Manager (SAM) in the consumables category at Amazon. The job of a Strategic Account Manager is to support sellers and help them grow their sales. Their interests are completely aligned to the sellers they work with, so they often need to take the position of an internal advocate for sellers’ interests at Amazon, and speak on their behalf to other teams.

Jesur told me about the the major pain points in his interactions with Seller Performance and Product Quality, and offered some advice to sellers on submitting their Plan of Action (POA) – the central document required when sellers appeal to Amazon for reinstatement.

I began the interview by asking Jesur about his experience defending sellers who have been wrongly suspended.

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How to Choose an Automatic Repricing Tool for Amazon or eBay

Andy Geldman explains how to set competitive prices while minimizing effort and maximizing profit.

This posted was originally published in January 2014 and updated in June 2017.

For sellers who only have a few product lines in an uncompetitive niche, monitoring the pricing of competitors is easy – they can simply update their prices manually. This is a great position to be in, but it is not the reality for most sellers. The majority need many SKUs to be successful and often face stiff competition. These sellers need to automate repricing in order to survive.

Despite this, a number of sellers are concerned about using marketplace repricing software as they see automatic repricing as a “race to the bottom”. This is a logical argument, but not necessarily correct as repricing is about more than simply having the lowest price.

So in this post, I will demystify repricing software: what it is, how it works, the differences between repricing on eBay and Amazon and, ultimately, how to choose the right tool for you.

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