Tag Archives: Branding

Enhanced Brand Content for Amazon Listings: The Essential Guide

Amazon sellers can create much more attractive listings using EBC, but how should you use it, and are there any downsides?

This post is by Jacques van der Wilt. Jacques is a shopping feeds industry leader and the founder of DataFeedWatch, a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 1,000 shopping channels in over 50 countries.

If you think about what contributes to your buying decision when shopping on Amazon, the answer would almost certainly include product reviews and the content of the product description. When you’re buying a low-value item the description might play a less important role, but for a high-value item, like a camera, you’ll ideally want detailed content that highlights all the features of the product.

This is where Enhanced Brand Content (EBC) comes in, as it facilitates the customer’s need to find detailed content, and allows private label owners to enrich their product detail page with additional images and richly formatted text blocks.

In this article, I’ll be taking an in-depth look at all things EBC, including who is eligible to use it, advantages and disadvantages, and how to make sure that you’re using EBC effectively.

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I’m Bringing a New Brand to the US. What’s the Best Approach?

Matthew Ferguson helps another reader avoid the rough and stay on the fairway, this time with a plan to import high-end golf shoes from Italy

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

My business partner has a best friend in Italy who makes high-end golf shoes using top-notch materials. This golf shoe is already selling well in Italy’s retail stores, for between €300 and €450. We want to help him sell his golf shoes in the U.S. through Amazon and eBay. The wholesale price for these shoes is about $120 dollars. I checked other branded golf shoes on Amazon and the price ranges from $120-$190.

I have been an Amazon FBA seller for almost two years now, but I still consider myself to be new. So, I’d like to know whether this would be a good move financially, and if I should test the market online first. Also, is it unreasonable to have the golf shoe maker sign an exclusive contract with my company?

— Jean-Paul B., New Jersey

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Trying So Hard to Build a Multichannel Brand. What Should I Do Next?

Building a brand and selling on multiple channels is hard work. How do you pick the right channels? What about selling to bricks-and-mortar stores?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m a brand, selling workout accessories primarily on eBay but also in small amounts on Amazon and Groupon. I’ve been selling for two years now and I’m keen to expand onto further channels, I’m just not sure which marketplaces I should expand on to. Maybe Walmart?

My main goal is to sell more to customers in the long run. For the next few years I want to grow my brand and sell my products not only online but also in bricks-and-mortar stores. But should I focus on both, or just continue selling online for now?

At the moment, I feel like I’m trying very hard, but I’m currently a little lost about what to do next.

— Michael L., L.A.

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Setting Up Your eBay Store for Maximum Traffic and Sales

James Beach has 13 tips for marketing your eBay store, from store settings and SEO to email marketing and Promoted Listings ads

This post is by James Beach, founder of eBay and Amazon cross-posting tool KickSync. James has been trading on eBay and Amazon for eight years, mainly selling refurbished electronics, but also developing private label products and dropshipping from Amazon to eBay.

After selling on eBay for a few years ourselves, we started looking more closely at store subscriptions. Initially, it was simply the insertion fee savings that helped us make the decision to up our game and sign up for an eBay store.

As we learned more and more, we realized that eBay has built a fantastic ecommerce kit to help you establish and market a brand. There’s a comprehensive set of tools to thrive in online selling and gain valuable experience with everything from email marketing to SEO.

Getting the most visibility for your items can be the make-or-break difference in online selling, so we’ve put together some tips for optimizing your eBay presence. Now is a great time to optimize your account, learn more about its marketing features, and help get your items moving.

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Quantum Networks Interview: It’s all About the Brands

From a tiny cube office in Manhattan to exclusive deals with huge brands, this company has come a long way

Quantum Networks has achieved a huge amount since they launched their ecommerce business in 2010.

The company, which started out selling niche electronics like cell phone signal boosters, has featured multiple times in the Inc. 500 list of the fastest-growing companies in the U.S., reaching $23 million in sales in 2013. They’ve continued to grow since then, selling on five global marketplaces while maintaining a 99% feedback average and shipping 14,000 orders per month.

Which business model have they followed to grow to that size? Well, most of them! Reselling, drop shipping, exclusive brand relationships, managed services, private labeling – they aren’t wedded to any one way of selling online.

But if there is one key to the way Quantum does ecommerce, it’s their focus on finding great brands to work with. They aren’t flipping quick deals or throwing out me-too private label products, Quantum is building long-term relationships with innovative, high-quality manufacturers. They now work with over 200 brands, and the emphasis on quality shows in an average order value of $157.

I caught up with Quantum Networks’ Co-Founder and COO Eytan Wiener, to find out more about this impressive company. He was very open about the business, and generous with his advice for new sellers.

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