From importing products to managing VAT, David Barry looks at the key issues for U.S. sellers wanting to sell on Amazon Europe.
This post is by David Barry, co-founder of AMZ Europe. David and the AMZ Europe team offer a turnkey service that helps sellers successfully launch their business on Amazon Europe.
Selling on Amazon’s European marketplaces is tough for U.S. sellers. There’s VAT to deal with, different currencies, different languages and the small matter of getting your stock into Europe. But if you successfully overcome these challenges, expanding to Amazon Europe can be the best option for U.S. sellers looking to grow their business internationally.
Why? Because it is Amazon’s biggest international market. In 2016, Germany and the UK accounted for more than half of Amazon’s international sales. This could increase over the coming years, with the latest UNCTAD ecommerce index suggesting that online sales in Europe are primed for significant growth. The UK and Germany are ranked in the top ten of the index, while the U.S. was placed 26th.
The EU also offers favorable market conditions to sellers, with more potential customers and fewer sellers than the U.S. This means that businesses who sell on Amazon Europe have a great opportunity to gain a large market share.
Let’s examine the key issues for sellers who want to expand to Europe.
Jia Li helps sellers understand Japanese consumer preferences and offers some top tips for selling on Japanese marketplaces
This post is by Jia Li, ecommerce marketing specialist at InterCultural Elements. From its base in Germany, InterCultural Elements helps online retailers expand their ecommerce sales internationally.
Japan has become an increasingly attractive target for online sellers around the globe. This is no wonder, as Japan has the world’s third-largest ecommerce market, and one of the fastest growing. In fact, it is estimated that by 2022, the Japanese ecommerce market will be worth over $113 billion dollars.
There are certain characteristics about Japan and it’s consumers that also help to make it an attractive market for online retailers. The compact country size and a mature distribution infrastructure helps to create a perfect online shopping environment, as delivery is easy and convenient.
Likewise, the mindset of Japanese consumers is important. They value high-quality products and often wish to experience the foreign, and sometimes exotic, lifestyle that imported goods can bring. Social status also plays an important role in Japan and products sold by sellers from the U.S. and Europe are usually considered more upmarket.
All the positive facts and statistics aside, this opportunity is not without its challenges, as expanding to Japan can be much more difficult than other countries and requires a relatively delicate approach. So, in this article I’m going to cover some of the key considerations for expanding into the Japanese market and reveal what online retailers need to do to kickstart a successful ecommerce business in Japan.
Selling internationally? Avoid unnecessary currency conversions, pay suppliers, and transfer currency balances with this new service
Currency conversion company WorldFirst have been testing an innovative new service with their customers since May this year: the World Account.
Now it’s available to all online sellers in the UK and the EEA (European Economic Area). Businesses in the USA and worldwide can register their interest to get a World Account when they launch globally.
For years, sellers have been using WorldFirst’s receiving accounts to bring funds home from international marketplaces. But online selling has evolved, and sellers need more than just an account to collect their payments. They need to pay suppliers, settle VAT liabilities, transfer between currencies, and manage their accounts on the move.
That’s where the World Account comes in. It’s a big leap forward in currency services for online sellers.
Jacques van der Wilt gives his advice on Dutch consumer habits and selling in the Netherlands, and profiles the country’s main marketplaces
This post is by Jacques van der Wilt. Jacques is a shopping feeds industry leader and the founder of DataFeedWatch, a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 1000 shopping channels in over 50 countries.
Selling products on international markets is a quick way for merchants to grow profits. The barriers for entering foreign markets have been lowered and the opportunities to expand overseas are better than ever before.
A market that holds great appeal thanks to its infrastructure and product demand is the Netherlands. It is currently ranked 18th in the world for retail ecommerce sales, and is continuing to grow, which is quite impressive for a country of its size.
In 2016, ecommerce sales in the Netherlands totaled €20.16 billion, up 23 percent on 2015 and ahead of market expectations. Increasing consumer confidence is one of the main reasons for the growth in ecommerce sales.
In addition, most analysts expect this increase in consumer confidence to continue, not least because GDP per capita is also rising.
But where do the Dutch shop online, and what are the current ecommerce trends?
Matthew Ferguson advises Loris to put the Caesar mentality of world domination on hold and focus on conquering local marketplaces first
Have a question for us? Send it to firstname.lastname@example.org. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
I live in Italy and am currently selling on the five European Amazon marketplaces, but I want to expand further, to reach my goal of selling on all the markets served by Amazon. I think my next move should be to sell on Amazon in the U.S., because I think customers there are more used to buying products online than they are in Europe. I currently fulfill all of my orders using FBA and I would like to continue doing this for whichever marketplace I expand on to next.
My question is whether you think expanding to Amazon in the U.S. should be my next step, or if there is anything more I can be doing in Europe?
– Loris B., Italy