Cross-border selling through Amazon, eBay and other marketplaces has a lot going for it. Just flip a switch and your inventory becomes available to hundreds of millions of international customers, almost instantly. Well, that’s the theory anyway.
In practice, it doesn’t tend to be that simple. Yes, you are selling the same inventory so there’s no additional effort for sourcing and managing stock (other than needing to do it on a larger scale). But just about everything else has an additional layer of complexity when you are selling internationally.
Fortunately, cross-border trade is booming, and many new international ecommerce services and suppliers have emerged, all geared up to help sellers trade successfully across borders. In this post I’ll explain who those suppliers are, what they do, and how to choose the right one for you.
This post is by Alex Ogilvie, Managing Director of Seller Dynamics. Seller Dynamics is a multichannel management system, listing stock on marketplaces including Amazon, eBay, Rakuten and Fnac. It also features an automatic repricer, handles shipping and generates purchase orders for suppliers.
Few would have predicted a year ago that Donald Trump and Nigel Farage would be posing together for a thumbs-up photo on the top floor of Trump Tower in New York last weekend.
Both have views that would see the world order change when it comes to international trade. Leaving the EU creates a set of challenges that Theresa May’s UK cabinet are clearly finding difficult to find a clear, unified position on. While the stated intent from the Trump campaign is to draw to an end certain US trade deals that he and his team see as simply too generous.
What will this mean for marketplace sellers, particularly those selling internationally?
International ecommerce – selling directly to consumers abroad – is growing at a tremendous rate. For sellers it’s a compelling proposition: expand into huge new markets with less competition, and reach new buyers who may be willing to pay more than your customers at home.
Those benefits are real, but there are plenty of challenges to go with them: language and culture, taxes and regulations, logistics and timezones.
Here’s a roundup of articles from the Web Retailer blog focusing on cross-border trade. They cover specific international marketplaces like Cdiscount and Rakuten Japan, product regulations and taxes in the EU, sales tax in the US, international returns, currency exchange and more. I hope they help you unravel some of the complexities of international ecommerce.
This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider World First.
Online sellers know that marketplaces are a good bet for selling internationally, offering a safe and easy way to reach customers abroad.
But there’s no reason to limit yourself to eBay and Amazon. Europe is full of diverse online marketplaces with large and loyal customer bases.
So in this post, I’ve outlined my top ten alternative marketplaces to consider when trying to sell across Europe.
This post is by Ryan Miller, Vice President of Global eCommerce Strategy at Rakuten. Among other duties, Ryan helps merchants get set up on Rakuten’s global marketplaces, including Rakuten Ichiba in Japan. Rakuten has a share of 27% in Japan’s mature ecommerce market, and there is strong demand from consumers for foreign brands, making Rakuten Japan an attractive platform for cross-border selling.
With 44,000 sellers, 105 million members and sales of $17bn, Rakuten Japan is one of the largest ecommerce platforms in the world.
Rakuten’s Japanese ecommerce platform, called Rakuten Ichiba, began life in 1997. It’s an online marketplace which allows vendors to sell their goods in the way they want to. Rakuten Ichiba does not sell any products itself – it’s entirely a third-party marketplace.
Since 2005, Rakuten has been expanding internationally through acquisitions and joint ventures. It purchased Buy.com in the US (now Rakuten.com), Priceminister in France, and Ikeda in Brazil (now Rakuten Brazil) among several others. Rakuten was also an early investor in Pinterest and owns messaging app Viber, which has over 600 million users.
Even with Rakuten’s global expansion, and diversification into online media, the majority of its business still lies in Japanese ecommerce. It’s the market leader and presents a compelling proposition to brands and merchants from all around the world.