Tag Archives: eBay

eBay’s Global Shipping Program: Pros, Cons and Alternatives

Matthew Ferguson channels his inner GI Joe and comes to the rescue again, armed with advice on the best way to ship eBay orders overseas.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hello,

I wonder if you can help me!

I’ve been selling rare action figures and collectibles domestically on eBay for three years and have just started offering my products on some of eBay’s global marketplaces.

I’ve recently tried using the Global Shipping Program for my overseas orders, and I quite like it. So far it seems easy to use, and I’ve had no hassle shipping my goods abroad.

I’m not totally sold on using it long-term though, as I have a feeling that I could make more money if I shipped the orders myself directly.

So, my question is this: What are the main advantages and disadvantages of using the Global Shipping Program and is there a better alternative that I should be using?

– George, Atlanta

Continue reading

The eBay Buy Box Has Finally Arrived

Group Similar Listings and “Our Pick” are the next phase of eBay’s evolution. But how did we get here and what does this mean for sellers?

This post is by Cardy Chung. Cardy is the founder of StreetPricer, a dynamic repricing, competitor analysis and price monitoring tool for serious eBay sellers.

Big changes are in progress at eBay, but to understand how we got here, we first have to look at Amazon. On Amazon, the Buy Box is a crucial part of the marketplace. Buyers search for a product, view the listing and the Buy Box chooses for them which of the sellers offering that product is the best. This is all underpinned by Amazon’s catalog-driven approach which makes browsing products easier, as there should be only one listing for each product.

eBay is a very different marketplace. It takes a listing-driven approach, that means while sellers compete in search, they each have their own independent listing for every one of the products that they sell.

This is now starting to change, as eBay has rolled out a new feature called Group Similar Listings, which comes with their own version of the Buy Box.

Group Similar Listings is not yet a default setting, but by clicking a button, the search results are grouped so that all listings for the same product are put together under one single search result and product page. eBay’s version of the Buy Box, called “Our Pick”, chooses which seller will get the order when Buy It Now is clicked, based on which one the algorithm deems to be best.

In this post, I’ll be looking at why eBay has decided to introduce Group Similar Listings, how it works, and what it means for eBay sellers.

Continue reading

eBay Sales Down? Here’s How eBay Might Be Working Against You

From algorithm updates to site outages and random testing, there are many ways that the mechanics of eBay can cause your sales to fall.

There is one question that sellers ask more than any other: “why are my eBay sales down?”

One month your orders are flying in and then, all of a sudden, sales just fall off a cliff. You didn’t change anything on your listings, and there is no obvious cause like the time of year, changes in fashion, or the release of new products onto the market. This leaves sellers stumped, unsure how to react, and left hoping that their sales will pick up as quickly and inexplicably as they dropped.

So why does it happen? Very often sellers, at a loss for any other explanation, blame eBay, concluding that the marketplace simply doesn’t like them anymore. While eBay may not be deliberately sabotaging your sales, the notion that your sales are suffering because of their actions, or changes that they have made, could well be true.

In this post, we are going to explore ten ways that eBay could be working against you, causing your sales to drop. These reasons are based on logic and observations about how eBay’s algorithms appears to work, but it’s important to remember that the only people who know exactly how these algorithms operate are eBay themselves.

Let’s take a look at why your eBay sales are down.

Continue reading

Marketplaces Are Horrible, So Why Do We Sell On Them?

Every day marketplace sellers deal with returns abuse, unfair metrics, rude buyers and declining sales. Why do they put up with it?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

We have been selling smartphones, tablets and accessories on our website, eBay and Amazon for almost 3 years now. Our sales were very good last year but now they have almost halved. We are also opening our first outlet store in about a week’s time.

Let’s begin with eBay, where some buyers abuse loopholes in the money back guarantee to return damaged items which were delivered in full working order.

Now we come to Amazon which is an even bigger problem. We have four main issues:

  1. Other sellers on our listings keep changing the product details, meaning that the listing no longer matches our product. We only find out when buyers complain.
  2. Buyers are allowed to open A-Z claims up to 90 days after purchasing an item, but can also do it after 6 months and get a full refund!
  3. Amazon penalizes small sellers for a few invalid returns, negative feedback and A-Z claims when there are hundreds of other orders without any problem.
  4. Unlike eBay, buyers do not bother to leave feedback. The only time they will leave feedback is when they are angry.

What can we do to tackle the issues mentioned above and increase our sales on eBay and Amazon?

– Salma G., Surrey

Continue reading

How Should I Promote My Products To Drive More Sales on Amazon and eBay?

Matthew Ferguson evaluates Kelvin’s eBay and Amazon listings, to help him increase his conversion rate and keep his watch business ticking on

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m a wholesaler based in Hong Kong. I sell watches, straps, accessories and parts on both eBay and Amazon. I have over 1,000 SKUs but my sales are very poor and it’s got to the point where I want to give up!

I’ve tried many different ways to promote my products, and my store, by using markdown discounts and sponsored ads, but the performance is still not good! Are there any other ways I can promote my store or my products to drive more sales?

– Kelvin K., Hong Kong

Continue reading