Tag Archives: eBay

How Should I Promote My Products To Drive More Sales on Amazon and eBay?

Matthew Ferguson evaluates Kelvin’s eBay and Amazon listings, to help him increase his conversion rate and keep his watch business ticking on

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m a wholesaler based in Hong Kong. I sell watches, straps, accessories and parts on both eBay and Amazon. I have over 1,000 SKUs but my sales are very poor and it’s got to the point where I want to give up!

I’ve tried many different ways to promote my products, and my store, by using markdown discounts and sponsored ads, but the performance is still not good! Are there any other ways I can promote my store or my products to drive more sales?

– Kelvin K., Hong Kong

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How Can I Get Faster Listing My Unique Items on eBay?

With one-of-a-kind items like antiques and collectibles, the more you list, the more you sell. Will software help Lydia list items more quickly?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’ve been selling on eBay since 2012 and opened my store in 2014, selling antiques and collectibles with a specialty in china, pottery and glass.

My biggest problem is the amount of time it takes me to list items, mainly because I sell many one-of-a-kind objects. With the listing tool I currently use, I run into a lot of snags such as inefficiencies in the template and problems uploading photos. It also shows listings and photos in groups of 25 and I usually want to see 250. It takes forever to upload photos and complete a listing.

Would I be better off listing directly on eBay? Or is there a better listing tool available that I don’t know about? I’m not a huge seller. I sell about 50 items a month, but I could do more if I could list more.

– Lydia, L., Maine

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Software Tools for eBay Sellers: The Essential Guide

eBay software and services provide listing management, design tools, marketing, analytics, repricing, feedback solicitation and more

When sellers start out on eBay they can usually manage the day-to-day running of their business manually. But, as sales increase and they take on more product lines, their time gets stretched to breaking point. This is often when sellers look for software to help automate processes and lighten the workload.

Sellers may also reach the limits of what can be achieved without outside help, and need a design service to create a brand identity, or an analytics tool to see how their business is performing and what they can do to improve.

eBay tools can be very different in feel to Amazon tools, partly because some are well over a decade old. This can make their appearance seem a little dated, but don’t let that put you off. Just because some of the tools are a little long in the tooth doesn’t mean they aren’t popular or reliable. In fact, the opposite can be true.

In this post I’ll walk you through the eBay selling category of the Web Retailer directory, explaining what each section covers and giving a few examples of the tools you’ll find there.

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Crazy Customers and Bad Buyers: 10 Ways They Infuriate Sellers on Amazon and eBay

Wild threats, manic changes of mind, outright lies and childish acts of spite. It’s just another day at the office for online sellers.

If you ask a marketplace seller what infuriates them, a few things might come up. For example, trying to contact Amazon’s internal teams, anti-competitive behavior from their rivals, or making sure they comply with the ever-changing rules. But none of these can touch the level of annoyance, frustration and anger caused by bad buyers.

The majority of buyers are genuine. They order from you, pay promptly, and receive their goods with no fuss. But when bad buyers come along, they leave a trail of stress in their wake. Whether they’ve threatened you with negative feedback, made a false “item not as described” claim or cancelled their order after you’ve shipped it, the end results are usually the same – time, money and stock going to waste.

We’ve seen a lot of stories in the forum and blog from exasperated sellers, and distilled them here into the top 10 ways that bad buyers infuriate online sellers.

Thank you to Web Retailer members for your frank and insightful blog comments and forum posts.

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