Tag Archives: eBay

Selling Media Online: Books, Music, Movies and Video Games

Selling Media Online

This post is by Brennan Burns, Senior Relationship Manager at Monsoon Inc. Brennan works with sellers to optimize their use of Monsoon’s ecommerce management software and grow their marketplace sales. He has been with Monsoon for 8 years, and worked previously in the media business with video rental chain store Hollywood Entertainment.

Media products – books, music, DVDs and video games – were some of the first products to be sold successfully online. It’s easy to forget that today’s 800lb gorilla of ecommerce, Amazon, built its business selling books then moved into other media products, before expanding to become “the everything store”.

A lot has changed in the media world in the twenty years since Amazon was founded. The digital revolution has caused turmoil, with innovative products and services like Spotify, Netflix and the Kindle hurting sales of physical products. A succession of new video formats – HD, 3D, 4K – has delighted technology enthusiasts but bewildered slower adopters. And industry associations have taken a hard line on piracy.

So digital media has seen most of the glamor, innovation and controversy in recent years. But outside of the limelight physical media is still going strong. Despite music being the first category to go digital, it wasn’t until 2014 that digital music sales grew to equal physical music sales. Revenues from paper books were up last year, but eBooks have hit a plateau. Then in areas like console video games, textbooks and used items, physical media still reigns supreme.

In this article I’ll take an in-depth look at selling physical media products online. I’ll talk about the kind of businesses who sell media and why people still buy it, current trends and challenges for media sellers, and the best sales channels.

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Selling Jewelry Online: eBay, Amazon, Etsy and Beyond

Selling Jewelry Online

This post is by Igor Nusinovich, the CEO and co-founder of Valigara. Valigara provides a multi-channel marketing platform for selling jewelry, diamonds and gemstones online. Valigara also provides ecommerce outsourcing services to jewelry retailers, managing all their online marketing, sales and customer service.

Now is an exciting time for jewelry sellers. Global sales are expected to grow by 5% to 6% each year, reaching a projected $250 billion by 2020. Consumer demand fell during the last recession, but it has since recovered and is now stronger than ever.

Demand has increased, but so has the level of competition. The wide variety of businesses who sell jewelry – including designers, retailers and manufacturers – now have to cast their net wider to find a receptive market and generate healthy sales.

In this guide I will take a broad look at the world of selling jewelry online. I’ll provide a primer on the main categories of jewelry that are sold, then look at the businesses that sell them and the latest buying trends.

I’ll cover the challenges faced when selling jewelry online, and the most important sales channels including Amazon, eBay, “alternative” online marketplaces, and independent webstores.

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The Top 10 Headaches When Selling on eBay at Scale

Headaches Selling on eBay at Scale

This post is by Jonathan Pollard, CEO of eBay integration software company Codisto. Their products include Xpress Lister, a free eBay listing creation tool for spreadsheets, and Marketplace Connect, which provides full eBay catalog synchronization for Magento and WooCommerce.

eBay sellers generated $80 billion of revenue last year, from 17 million buyers who show up on the marketplace every month. For sellers, eBay is an incredible opportunity too good to miss.

But tackling eBay selling at scale can be a real challenge. Strategies and tools are needed to overcome the scaling difficulties. These will set yourself apart from competitors and allow you to make the most of the lucrative eBay marketplace. Let’s take a look at what’s involved.

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International Ecommerce: My Top Ten Myths

International Selling Mythbuster

This post is by Matthew Ferguson, Customer Success Manager at Volo, a provider of technology and services to some of the world’s largest marketplace sellers. Matthew worked as an ecommerce manager in Florida for six years, before moving into a marketplace services role in London. For the last five years he has been helping ecommerce businesses expand their domestic and European cross-border sales, and explore new global markets.

There is no doubt that international ecommerce – selling to customers outside your own country – is one of the most complex and challenging aspects of selling online.

I can’t make it less complex for you than it really is (although I would love to do that if I could!) but I can highlight some of the areas that, in my experience, many sellers misunderstand.

So here are my top ten myths about international ecommerce, covering strategy, translation, returns, taxes and duties, passive versus active selling, selling to Europe, shipping and more.

I hope you find it useful, and would be happy to answer any questions you have in the comments below.

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20 Years in eBay Software: An Interview with SixBit’s John Slocum

SixBit Team

Way back in 1997, John Slocum created the very first software tool for eBay sellers: AuctionAssistant.

Over the past twenty years John has not wavered from his niche of creating desktop-based, feature-rich software for eBay sellers.

After eBay bought his first company in 1999, John spent ten years writing software as an eBay employee. When eBay let John and his team go in 2009, John set up his own company again and carried on writing software for eBay sellers.

That company is SixBit, and it’s going strong today. With nearly twenty years in the business, John’s history and knowledge of eBay, and software for online sellers, is unsurpassed.

Now, surrounded by so many cloud-based applications fighting for users, SixBit has held firm as a desktop tool for eBay sellers. But, in a way, that’s coming to an end – because SixBit is adding support for selling on the Amazon marketplace too.

I caught up with John to find out more about his long and remarkable history with eBay. I wanted to find out why he started down this path in the beginning, why he still prefers desktop-based software, and why SixBit is now adding support for eBay’s biggest rival.

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