Tag Archives: Marketing

Getting Seen on eBay: 21 Tips for Cracking the Cassini Search Engine

This post is by Carlo Silva, founder of ecommerce outsourcing company 2nd Office. Carlo has 16 years of experience selling on eBay and is a former eBay Titanium Power Seller.

UPDATE January 2017: this second edition has been completely reviewed and revised, with three new tips added.

Do you remember the days when you as a seller could leave negative feedback for bad customers?

Do you remember the days when you could list multiple listings and flood eBay’s search engine with auctions, Buy It Now listings and get tons of sales?

This is when eBay was still using their search engine called “Voyager,” which was built around 2002. Voyager was clearly more about the seller and not so much about the buyer because, if you knew how Voyager worked, you would be banking in on all the sales.

If you’re an old school eBay seller like me, then you experienced the glory days of eBay from the early 2000’s to 2008. I still remember those days. I also remember when everything started to change.

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The Negative Review Spike and Ten Tips to Get More Festive Cheer

This post is by Jordan Garner, Director of Marketing at Trustpilot. 20,000 new reviewers join Trustpilot each day, making it one of the world’s largest online review communities. Trustpilot has over 20 million reviews of 130,000+ businesses and counting.

The holiday season, for most online retailers, is the busiest time of the year in terms of sales revenue. But new data shows that it’s also when the proportion of negative customer reviews is at its highest.

Having a rock solid strategy to proactively collect and manage reviews is critical at all times of the year, but is certainly most urgent during the holidays simply because of the sheer quantity of feedback that comes in during this time.

It’s not all bad – the increased quantity of reviews also gives sellers a unique opportunity to turn 2016 holiday wins into 2017 sustained growth. By proactively collecting tons of feedback, retailers can use these reviews to boost sales moving forward, as well as make sure any new customers are having the best possible experience so they will come back for future transactions.

Let’s look at the numbers…

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Marketing Roundup: Social Media, PPC, Conversion and More

Marketing roundup

Many of the demands of marketplace selling are technical and process-driven: rules, systems, and software automation. It’s geeky stuff.

Marketing, on the other hand, takes skills in creativity, salesmanship and psychology. It’s a different world.

Or so you may think.

There is a need for all that in marketing, but it’s not all about creativity and intuition. Like anything else, marketing skills can be learned. And a lot of online marketing is actually very technical.

So here’s a roundup of our past posts on marketing: eBay optimization, Amazon advertising, social media, PPC and more. Geek or not, I hope you find it useful! Continue reading

8 Unconventional Ways to Build Links to Your Online Store

Build links to your online store

This post is by Edward Dennis, digital marketing lead at agency Core dna. It was first published on the Sellbrite blog as 8 Unconventional Ways to Build Backlinks to Your eCommerce Store. Link building is a key SEO strategy for improving organic search rankings and traffic.

We’ve all been there.

We sit down with a warm cup of coffee in one hand and a long list of link-building tactics in the other. Somewhere in that list is the magical answer to building backlinks to your business site. However, have you ever noticed a pattern in these lists?

Not only do they never focus on multi-product ecommerce sites, but the advice and tactics they offer are either outdated or beaten to death by your competitors. “Publish amazing content, mention brands on social media, fix broken links.” All things you’re likely already doing.

What if I told you there was a way to build thousands of backlinks without using any of these tired old tactics?

In this post, I’m going to show you eight such unconventional tactics to build backlinks to your ecommerce store.

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9 Myths About Using Social Media for Business

Social Media Mythbuster

This post is by Lanae Paaverud, founder and CEO of Social Networking Nanny. Lanae began selling on eBay in 2000, and opened her own online retail website, Old World Limited, in 2007. An early adopter of Facebook and Twitter to promote her business, Lanae’s success with social media was quickly recognized by her peers. In 2009 this led to the founding of Social Networking Nanny, a social media services firm helping small businesses get social on Facebook, Twitter, Pinterest, LinkedIn and more.

As an online retailer with 16 years of experience, I quickly learned that social networking is an integral part of business. You can advertise your products, and promote your latest offers, but also put a face to your store – a crucial human aspect that helps people engage with your business and feel comfortable buying from you.

With Social Networking Nanny, I spend a lot of time talking to other business owners about using social media. But there’s a lot of hype and “hot air” out there about marketing through social networks, and it’s easy to get the wrong idea about using social media in your business.

So here are my top nine myths about social media for business. I’ll explain why people believe them and the reality behind the myths, and – most importantly – how you can really make the most of your social presence. I’d love to hear your questions and feedback in the comments at the end!

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