Tag Archives: Multichannel

How Can I Put Multi-Channel Vendors on the Spot and Find the Right One for Me?

Channel and inventory management is one of the most competitive software niches. Matt Ferguson helps reader Seb find the best one for him.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I got into “multi-channel” selling a couple of years back, to increase sales and reduce the risk of all my income coming through one marketplace. It’s going well with sales on Amazon and eBay, including international sites, and my own store. If any one channel went down tomorrow it wouldn’t kill my whole business in a shot like it would have before.

This year I’ve hit a roadblock. There’s a lot of admin overhead from running all these channels, we are overselling more and more often, and keeping listings in sync is an absolute nightmare.

I know I need a multi-channel management system but the more I research it, the more my head hurts. It’s impossible to figure out exactly what features they have, how much they charge, what the setup and support is like, and how well they actually do what they are supposed to. There doesn’t seem to be any clear market leader and some of them charge way too much.

How can I sort the wheat from the chaff and find the right solution for me, at a reasonable price?

— Seb S., Toronto

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Retail Global 2017: Learn, Network and Get Involved in Las Vegas this September

Escape the confines of your office, hear from experts and network with fellow retailers – there’s no better way to grow your ecommerce IQ

When you have an online business it’s easy to spend all day staring at a computer screen, devoid of real human contact, especially if you work alone. You know there’s events out there, but attending is a big step when you have a growing business taking up all your time.

It does take time and effort to attend a conference, there’s no denying that. But nothing can beat learning and interacting in person. A webinar, for example, can’t replace the experience of hearing from a range of experts in a room full of like-minded people, who you have the opportunity to network with face-to-face.

Industries like blogging and cyber security, which could not be more rooted in the online world, have huge and successful conferences with tens of thousands of people attending. Conferences are just as valuable to businesses who sell through Amazon, eBay and their own online stores.

That’s where Retail Global comes in. Now in its third year, it gives sellers a chance to learn, network and interact with industry experts and fellow sellers. It provides two dedicated tracks for marketplace sellers alongside keynote speeches, panel discussions, intensive workshops and even a gala pool party.

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Trying So Hard to Build a Multichannel Brand. What Should I Do Next?

Building a brand and selling on multiple channels is hard work. How do you pick the right channels? What about selling to bricks-and-mortar stores?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’m a brand, selling workout accessories primarily on eBay but also in small amounts on Amazon and Groupon. I’ve been selling for two years now and I’m keen to expand onto further channels, I’m just not sure which marketplaces I should expand on to. Maybe Walmart?

My main goal is to sell more to customers in the long run. For the next few years I want to grow my brand and sell my products not only online but also in bricks-and-mortar stores. But should I focus on both, or just continue selling online for now?

At the moment, I feel like I’m trying very hard, but I’m currently a little lost about what to do next.

— Michael L., L.A.

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Marketplace Management Tools: How Do I Choose the Right One?

Matthew Ferguson takes on his hardest question yet: how to choose a multichannel management tool – the octopus of your ecommerce zoo!

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

We sell a number of goods from several different suppliers, and we can’t keep it all organized with spreadsheets anymore. We sell on Amazon and eBay, and want to sell on Walmart and others. We were looking at systems out there and there’s so many. Inventory managers, listings tools, etc. I have no idea where to start. They all seem to do different things. Help?

— Chris from L.A.

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Selling on Walmart Marketplace: is it Really Worth the Effort?

Walmart marketplace? Like the wild west. Running your own webstore? Like raising a baby pig. Matthew Ferguson explains.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

Hi Matt! I recently got approved to sell on Walmart which I know is special to receive, but I’m not sure it’s worth my time to prioritize this. I was going to focus on a new website originally. Is it worth listing on Walmart? I sell mostly homewares and bedding supplies. It’s a vague question, sorry! I would appreciate complete honesty.

— Will from Texas

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