This post is by James Storie-Pugh, Director at Pivot International. Pivot are an ecommerce agency specializing in global ecommerce marketplaces. Based in London, they act as the local representative office for marketplaces around the world including Newegg, MarkaVIP, JadoPado and Trade Me. James has worked in ecommerce and digital marketing since 2008, for companies in France, the UK and the USA.
New Zealand might not be an obvious choice for international sellers looking to expand – it’s an isolated island nation in the South Pacific, thousands of miles from its nearest neighbor Australia, with a population of less than five million.
But New Zealand is also a well developed English-speaking country with a healthy economy, high average incomes and excellent access to the internet. Online spending by New Zealanders (known as “Kiwis”) is expected to reach nearly NZ$6 billion in 2016 – an average of $1,200 for every man, woman and child.
Nearly 2 million Kiwis buy online, and 38% of their purchases go overseas to international sellers. Those international sales are estimated to be worth NZ$1.6 billion. Two-thirds of all online shoppers in New Zealand have made a purchase from an overseas business in the last three months.
Where do Kiwis go to make those international purchases? They go to homegrown online marketplace Trade Me. Responsible for nearly three-quarters of all domestic web traffic, Trade Me has been described as a basic human right for Kiwis.
Here’s what you need to know about selling there as an international business.
When marketplace sellers get together, the conversation often turns to multichannel management software. Many sellers will talk knowledgeably about different vendors, but others will look on blankly.
After a while, when there is a break in the conversation, one of the sellers “in the know” will notice the vacant stares. How can they explain what they’re talking about? Maybe by saying how this kind of software synchronizes stock levels across marketplaces, creates listings and manages orders? Well they could, but normally they don’t. They just say, “Oh you know, like ChannelAdvisor!” And the blank looks fade instantly.
ChannelAdvisor is pretty much synonymous with “marketplace management software”. They’ve been in this business since 2001, longer than almost anyone else. They have over 2,800 customers globally, and in 2015 managed $6.8 billion in GMV (gross merchandise volume – total sales). ChannelAdvisor supports over sixty sales channels around the world, and the company went public on the New York Stock Exchange in 2013. There’s no-one else like them among the many multichannel software vendors.
I caught up recently with Mike Shapaker, ChannelAdvisor’s Managing Director for the EMEA region (covering Europe, the Middle East and Africa). We talked about how this industry giant came to exist, the features they have been working on recently, and the company’s plans for the future.
The most popular software category in the Web Retailer directory is also the most complex: Multichannel Management.
That’s no coincidence. Selling on one marketplace (Amazon or eBay for example) is hard enough. Throw multiple marketplaces into the mix, and maybe your own webstore too, and you have a recipe for disaster – if you try to do it without the right system in place.
So this post is all about multichannel management software: what it is, what it does, key features, how to choose a supplier and more.
International ecommerce – selling directly to consumers abroad – is growing at a tremendous rate. For sellers it’s a compelling proposition: expand into huge new markets with less competition, and reach new buyers who may be willing to pay more than your customers at home.
Those benefits are real, but there are plenty of challenges to go with them: language and culture, taxes and regulations, logistics and timezones.
Here’s a roundup of articles from the Web Retailer blog focusing on cross-border trade. They cover specific international marketplaces like Cdiscount and Rakuten Japan, product regulations and taxes in the EU, sales tax in the US, international returns, currency exchange and more. I hope they help you unravel some of the complexities of international ecommerce.
This post is by Craig Agutter, EMEA Ecommerce Manager at international currency transfer provider World First.
Online sellers know that marketplaces are a good bet for selling internationally, offering a safe and easy way to reach customers abroad.
But there’s no reason to limit yourself to eBay and Amazon. Europe is full of diverse online marketplaces with large and loyal customer bases.
So in this post, I’ve outlined my top ten alternative marketplaces to consider when trying to sell across Europe.