Tag Archives: Multichannel

Selling on Rakuten Japan: Your Questions Answered

rakuten-ichiba-japan

This post is by Ryan Miller, Vice President of Global eCommerce Strategy at Rakuten. Among other duties, Ryan helps merchants get set up on Rakuten’s global marketplaces, including Rakuten Ichiba in Japan. Rakuten has a share of 27% in Japan’s mature ecommerce market, and there is strong demand from consumers for foreign brands, making Rakuten Japan an attractive platform for cross-border selling.

With 44,000 sellers, 105 million members and sales of $17bn, Rakuten Japan is one of the largest ecommerce platforms in the world.

Rakuten’s Japanese ecommerce platform, called Rakuten Ichiba, began life in 1997. It’s an online marketplace which allows vendors to sell their goods in the way they want to. Rakuten Ichiba does not sell any products itself – it’s entirely a third-party marketplace.

Since 2005, Rakuten has been expanding internationally through acquisitions and joint ventures. It purchased Buy.com in the US (now Rakuten.com), Priceminister in France, and Ikeda in Brazil (now Rakuten Brazil) among several others. Rakuten was also an early investor in Pinterest and owns messaging app Viber, which has over 600 million users.

Even with Rakuten’s global expansion, and diversification into online media, the majority of its business still lies in Japanese ecommerce. It’s the market leader and presents a compelling proposition to brands and merchants from all around the world.

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Ecommerce in Brazil: A Golden Opportunity?

Ecommerce in Brazil

This post is by Emma Scotton, Director and Founder at independent ecommerce consultancy KnowGlobal. KnowGlobal offers advice and support to online businesses, both large and small, on all aspects of their ecommerce offering. This post was originally published on the KnowGlobal blog as The Games Begin: Taking a Deep Dive into E-commerce in Brazil.

This year the Olympics hit Rio de Janeiro in Brazil, the largest ecommerce market in Latin America.

With the World Cup hosted there in 2014 and the Olympics this year, the country has needed to develop its transportation, aviation and general infrastructure to support the influx of tourists.

This will undoubtedly have a positive impact on Brazilian ecommerce due to expedited logistics and increased internet penetration. So much so, we can expect to see continued double digit growth in retail ecommerce sales in Brazil, growing to $29.65 billion (US) by 2019.

So in the spirit of all things Olympian, we’ve taken a deep dive into the Brazilian ecommerce market to discover the opportunities available for retailers in this exciting and developing market.

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Are eBay Buyers 10x More Demanding Than Amazon Buyers?

eBay Buyers More Demanding

This post was originally published on LinkedIn as Why Are eBay Buyers 10x More Demanding Than Amazon Buyers?

A lot of businesses sell on both eBay and Amazon.

Many of them – from part-time traders up to multi-million dollar companies – have told me that eBay sales take a lot more of their time and energy than Amazon sales.

I’ve heard enough sellers say the same thing to be convinced that there’s some truth in it. But what I had never seen, until recently, were any hard numbers backing it up.

But then Web Retailer member Bigian13 posted some statistics in our forum, from his sales in January this year. His numbers don’t just back it up, they put a shocking perspective on it.

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Selling Media Online: Books, Music, Movies and Video Games

Selling Media Online

This post is by Brennan Burns, Senior Relationship Manager at Monsoon Inc. Brennan works with sellers to optimize their use of Monsoon’s ecommerce management software and grow their marketplace sales. He has been with Monsoon for 8 years, and worked previously in the media business with video rental chain store Hollywood Entertainment.

Media products – books, music, DVDs and video games – were some of the first products to be sold successfully online. It’s easy to forget that today’s 800lb gorilla of ecommerce, Amazon, built its business selling books then moved into other media products, before expanding to become “the everything store”.

A lot has changed in the media world in the twenty years since Amazon was founded. The digital revolution has caused turmoil, with innovative products and services like Spotify, Netflix and the Kindle hurting sales of physical products. A succession of new video formats – HD, 3D, 4K – has delighted technology enthusiasts but bewildered slower adopters. And industry associations have taken a hard line on piracy.

So digital media has seen most of the glamor, innovation and controversy in recent years. But outside of the limelight physical media is still going strong. Despite music being the first category to go digital, it wasn’t until 2014 that digital music sales grew to equal physical music sales. Revenues from paper books were up last year, but eBooks have hit a plateau. Then in areas like console video games, textbooks and used items, physical media still reigns supreme.

In this article I’ll take an in-depth look at selling physical media products online. I’ll talk about the kind of businesses who sell media and why people still buy it, current trends and challenges for media sellers, and the best sales channels.

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Selling Jewelry Online: eBay, Amazon, Etsy and Beyond

Selling Jewelry Online

This post is by Igor Nusinovich, the CEO and co-founder of Valigara. Valigara provides a multi-channel marketing platform for selling jewelry, diamonds and gemstones online. Valigara also provides ecommerce outsourcing services to jewelry retailers, managing all their online marketing, sales and customer service.

Now is an exciting time for jewelry sellers. Global sales are expected to grow by 5% to 6% each year, reaching a projected $250 billion by 2020. Consumer demand fell during the last recession, but it has since recovered and is now stronger than ever.

Demand has increased, but so has the level of competition. The wide variety of businesses who sell jewelry – including designers, retailers and manufacturers – now have to cast their net wider to find a receptive market and generate healthy sales.

In this guide I will take a broad look at the world of selling jewelry online. I’ll provide a primer on the main categories of jewelry that are sold, then look at the businesses that sell them and the latest buying trends.

I’ll cover the challenges faced when selling jewelry online, and the most important sales channels including Amazon, eBay, “alternative” online marketplaces, and independent webstores.

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