Tag Archives: Private Labeling

Private Label Roundup: Sourcing, Trends, Trademarks and Compliance

Private Labeling Roundup

Private labeling is where sellers source generic items, usually from China, then add their own branding to create a whole new product.

It’s a hugely popular strategy for Amazon sellers, because it creates their own unique product listing and avoids direct competition. But it’s also surrounded by a bubble of hype and misunderstanding.

Over the past year we’ve worked to demystify private labeling, raise understanding, and let out a little of that hot air!

Here’s a roundup of our private labeling-focused blog posts. It’s also worth checking out our blog posts on Amazon and Sourcing, which are often relevant to private label sellers.

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Private Label Product Liability: Don’t Get Burnt Importing from China!

This post is by online business expert Matt Thomas. Since 1999, Matt has had many online business ventures of his own, alongside client consulting and project management projects. This post was originally published on Insider Secrets as Amazon FBA Seller Liability: The Dangers of Importing and Reselling Products from China. This isn’t legal advice – Matt is not a lawyer!

A profitable online business that’s growing in popularity is importing custom manufactured products from China and selling them through the Fulfillment by Amazon (FBA) program.

One big advantage of sourcing your own product from China is the ability to be unique. While the competition is selling the same products as everyone else, importing a product from China and making it your own by private labeling means you’re the only supplier. If that product is in high demand, being the sole supplier can be a very profitable position.

The gurus hawking FBA as the ultimate risk-free path to riches make it sound easy to turn all your ideas into successful products. One post I read advised to take your idea and head straight to Alibaba.com, a site where Chinese manufacturers and middlemen advertise the products they’re capable of producing. The post encouraged you to custom manufacture 1,000 units of the product and ship them direct to Amazon’s warehouse and, from there, sell them on Amazon at fantastic margins. The perfect online business, they say!

Until one of your products burns someone’s house down – as happened in the recent spate of hoverboard fires – or a child gets hurt.

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Complying with EU Product and Labeling Regulations: A Complete Guide

EU Product Regulations

This post is by Fredrik Gronkvist, an experienced product developer based in Shanghai. Since 2011, he has helped hundreds of companies in the EU, US and Asia manage manufacturing in China. Fredrik is also the co-founder of Chinaimportal.com, a leading online knowledge base for all topics related to importing products from Asia.

Product regulations are harmonized in the European Union, so you don’t need to keep track of different regulations in each member state. That being said, navigating the regulatory landscape in the EU can still be incredibly complex and time-consuming.

In this article, I will give you a broad introduction to product regulations in the European Union. Keep reading, and learn about electronic safety standards, chemical regulations, documentation requirements and the rules for laboratory testing.

You will also find out what might happen if you fail to ensure compliance.

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How to Find a Private Label Niche and Product to Sell on Amazon

How to Choose a Private Label Niche and Product

This post is by Manuel Becvar, Founder & CEO of sourcing education site Import Dojo. Manuel has been living and working in Hong Kong for the last 11 years. He runs several businesses including a sourcing company and a private label business selling products on Amazon, as well as public speaking and providing online courses.

How do you find a private label product to sell? This is the number one question I get asked on an almost daily basis.

I have no definite answer for you today but I will break it down in two parts including a step-by-step example of how I select products. Hopefully you’ll get a few ideas!

We will look at:

  1. How to pick a product niche, by looking at your personal situation.
  2. How to pick a product to private label within your niche.

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How to Use Trademarks to Protect Your Amazon Private Label Business

Amazon Private Label Trademarks

This post is by Eric Perrott, a trademark attorney at Gerben Law Firm, PLLC, a firm founded by Josh Gerben. Eric has extensive experience handling trademark matters for Amazon sellers, helping clients have more than 1,000 infringing listings removed.

Whether you are white labeling or private labeling, it’s important that you understand the role that trademarks can and do play in your Amazon store’s success.

White labelers order unbranded goods from a manufacturer and apply custom packaging, while private labelers procure and offer products exclusive to their Amazon store. Both approaches allow sellers to build a brand and market products under that brand, charging a premium for their items.

Let’s take a look at a few trademark tips that these Amazon sellers can’t afford to ignore.

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