Buying reviews is against Amazon’s rules. But are there ways around this? And is it worth the risk? Matthew Ferguson reveals all.
Have a question for us? Send it to firstname.lastname@example.org. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.
I have my own private label beauty brand and have been selling products on Amazon for the past five years.
I monitor my competition closely and it seems that over the last month, they’ve been getting a lot of reviews, far more than I’m getting even though my product has higher sales. I think they must be buying reviews.
I thought that doing this was against Amazon’s Terms of Service, so how are my competitors getting away with doing it?
Personally, I’m worried about the risks of getting caught. I’ve heard about Amazon suspending sellers for buying reviews and I don’t want this to happen to me. But, I also don’t want my competitors to be using this against me.
Do you know if there was a way that I could do it too without getting caught? Or even a way that would be treated less harshly by Amazon if I do get caught? I don’t want to do this if the risk of being suspended is too high.
— Grace, CO, United States
Review manipulation never really went away, listing blocks can be hard or soft, and Amazon is getting to be BFFs with brands. Whatever next?
This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. ecommerceChris shows Amazon sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.
The ban on incentivized reviews is over a year old, but the old adage on prohibition has held true: the practice hasn’t disappeared, it has just gone underground.
Amazon’s relationship with big brands has long been rocky, due to aggressive pricing and rampant fakes. But the times they are a changin’ as Amazon strikes a friendly deal with Nike. Who will be next?
HQ2 continues to make headlines, but while officials desperately bid for Amazon’s attention, are they leaving local small businesses out in the cold?
Meanwhile, “soft” listing blocks are common but not well understood. Do sellers ever need to do more than just edit and relist?
Alex Knight explains software for soliciting feedback and reviews, customer support tools and customer outsourcing services
When you purchase an item from a bricks-and-mortar store for the first time, there’s plenty of things you might look out for. Is the shop busy? Do the other customers look happy? Do the products look authentic? Do the staff appear trustworthy?
On marketplaces, buyers can’t make those checks, as they can only see the information that the seller has provided. So, buying decisions are based largely on feedback and reviews. For sellers, this means getting feedback from buyers is crucial and reducing negative feedback is a must, if they are to establish the kind of reputation that buyers look for.
This can be achieved through soliciting more reviews from buyers, improving your customer support system or even outsourcing customer service to a third party, who you feel could handle it more efficiently.
In this post I will walk you through the Feedback & Reputation category of the Web Retailer software directory. It covers eBay and Amazon feedback software, message management tools and customer service outsourcing.
A growing number of unethical Amazon sellers are abusing the system to take down their competitors. Here’s how they do it.
We all know that Amazon is a competitive marketplace. The battle can be intense and sellers are constantly on the lookout for ways to boost their listings. When it comes to the Buy Box, this is usually through price, maintaining good performance metrics and using FBA.
But some sellers will take things a step further and try to shoot down their competitors using a range of dirty tricks. Their aim is simple – to get a competing seller or listing suspended.
This underhand behavior is rife on Amazon, and a variety of different tricks are being deployed. These range from leaving negative reviews on competing products to switching genuine items with counterfeits, then making inauthentic item claims to Amazon.
Massive disruption is caused for the “victim” sellers, who lose money while their account is suspended. They are left frustrated, having to write a Plan of Action to reinstate their account – for problems that don’t actually exist.
To raise awareness of these anti-competitive practices, we’ve found five of the most prominent dirty tricks being pulled by Amazon sellers on their competitors.
…and the top 5 things you need to know about each of them.
This post is by Austin Fisher, Product Manager for SellerEngine’s product research scouting app Profit Bandit. He also works with SellerEngine Services, helping Amazon sellers with listing and account issues.
For those of us who have dealt with Amazon for a while, it was only a few years ago that selling through the ecommerce giant seemed like the wild wild west.
Anyone could start selling and making money. There weren’t many third-party software or service providers, and – most importantly – there weren’t so many rules, regulations and rapid-fire changes to watch out for.
Today it feels quite different. Amazon selling, FBA, retail arbitrage – they’ve all hit the mainstream now. And Amazon has got a lot more proactive in regulating their marketplace.