…and the top 5 things you need to know about each of them.
This post is by Austin Fisher, Product Manager for SellerEngine’s product research scouting app Profit Bandit. He also works with SellerEngine Services, helping Amazon sellers with listing and account issues.
For those of us who have dealt with Amazon for a while, it was only a few years ago that selling through the ecommerce giant seemed like the wild wild west.
Anyone could start selling and making money. There weren’t many third-party software or service providers, and – most importantly – there weren’t so many rules, regulations and rapid-fire changes to watch out for.
Today it feels quite different. Amazon selling, FBA, retail arbitrage – they’ve all hit the mainstream now. And Amazon has got a lot more proactive in regulating their marketplace.
This post is by Jordan Garner, Director of Marketing at Trustpilot. 20,000 new reviewers join Trustpilot each day, making it one of the world’s largest online review communities. Trustpilot has over 20 million reviews of 130,000+ businesses and counting.
The holiday season, for most online retailers, is the busiest time of the year in terms of sales revenue. But new data shows that it’s also when the proportion of negative customer reviews is at its highest.
Having a rock solid strategy to proactively collect and manage reviews is critical at all times of the year, but is certainly most urgent during the holidays simply because of the sheer quantity of feedback that comes in during this time.
It’s not all bad – the increased quantity of reviews also gives sellers a unique opportunity to turn 2016 holiday wins into 2017 sustained growth. By proactively collecting tons of feedback, retailers can use these reviews to boost sales moving forward, as well as make sure any new customers are having the best possible experience so they will come back for future transactions.
Let’s look at the numbers…
This post is by Tommy Noonan from ReviewMeta, a tool that can be used to identify and filter incentivized reviews for any product available on Amazon, simply by copying and pasting the URL into ReviewMeta.com. This post was originally published on the ReviewMeta blog as Analysis of 7 million Amazon reviews: customers who receive free or discounted item much more likely to write positive review.
UPDATE 3 OCTOBER 2016: Amazon has now banned incentivized reviews outright!
If you’ve read reviews on Amazon within the last few years, you’ve surely noticed a disclaimer at the bottom of many that look like this:
I received this product for free or at a discount in exchange for my honest, unbiased review
At ReviewMeta, we call these “incentivized reviews”.
Consumers have growing distrust and even disdain for incentivized reviews, especially when it seems every single one is a glowing 5-star review. We wanted to confirm or deny this seemingly anecdotal opinion, so we analyzed 7 million reviews.
This post is by Chris Dunne, Marketing Executive at FeedbackExpress. FeedbackExpress is a powerful, cloud-based software solution that helps Amazon sellers automate and manage their feedback communication with buyers. The software is proven to help sellers get more positive seller feedback and product reviews as well as removing any negative and neutral feedback quickly and effectively.
You’re probably aware that Amazon recently updated its product review guidelines, meaning buyers who haven’t made purchases worth $5 cannot leave a review. The ecommerce giant is strongly focused on removing fake product reviews and has recently taken legal action against a number of websites selling non-genuine reviews and against sellers themselves.
Product reviews are getting all the attention of late, but what about seller feedback? The two are completely separate, but often confused. This post is all about seller feedback: what it is and why it’s so important, how to deal with negative feedback, and how to improve your feedback rating.
This post is by Chris McCabe, a former Investigation Specialist for Amazon’s Seller Performance team and founder of ecommerceChris.com. For Amazon sellers, having their merchant account suspended means losing time and money trying to get back in business. ecommerceChris shows sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.
Helpful product reviews written by Amazon customers have been at the heart of the Amazon marketplace from the beginning. Amazon has no interest in seeing their well-established product review system falling by the wayside.
An Amazon spokesperson said:
Our goal is to eliminate the incentives for sellers to engage in review abuse and shut down this ecosystem around fraudulent reviews in exchange for compensation.
Some sellers have tried to take advantage Amazon’s previously inconsistent scrutiny of product review abuse. But now they’re cracking down. In 2016, I’ve seen sellers warned or suspended for: