Tag Archives: Software

Amazon Seller Tools and Services: The Essential Guide

From repricers to managing feedback and using consultants, Alex Knight explains the different Amazon seller tools and services available.

Amazon Seller Tools

Selling on Amazon is hard. The level of competition and the number of hoops that Amazon want sellers to jump through make it almost impossible to survive without automating and optimizing some parts of the process.

Luckily there are tools and services that can help with almost every stage. Whether you’re just launching your product, sending stock to FBA or trying to get your Amazon account back after a suspension, there’s something in the directory for you.

In this post, I’ll be walking you through the Amazon Selling category of the Web Retailer directory, explaining what tools there are for Amazon sellers in each section and how you can benefit from using them.

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Avoid Amazon Price Wars with the Game Theory Repricer: Seller Snap

Game theory turns repricing into a strategic battle, pitting you against your competitors to find a market equilibrium, not a race to the bottom

Repricing isn’t a new concept to marketplace sellers. Many sellers use automatic pricing tools, particularly on Amazon, to make sure that they are charging a competitive price and winning a share of the Buy Box.

But this isn’t without its drawbacks. Existing repricers, whether they are rules-based or algorithmic, are known for driving prices downwards. Why? Because they tend to treat repricing too simply, seeing it as an arms race, so instead of one seller with the best price “winning”, all prices are driven down and everybody loses.

Seller snap is a new tool on the market, that takes the innovative approach of applying mathematical game theory to the problem of Amazon marketplace repricing. This provides a way to treat pricing as a strategic game between players, with the goal of finding a balance or equilibrium, instead of a battle to the death with only one winner.

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How Can I Get Faster Listing My Unique Items on eBay?

With one-of-a-kind items like antiques and collectibles, the more you list, the more you sell. Will software help Lydia list items more quickly?

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I’ve been selling on eBay since 2012 and opened my store in 2014, selling antiques and collectibles with a specialty in china, pottery and glass.

My biggest problem is the amount of time it takes me to list items, mainly because I sell many one-of-a-kind objects. With the listing tool I currently use, I run into a lot of snags such as inefficiencies in the template and problems uploading photos. It also shows listings and photos in groups of 25 and I usually want to see 250. It takes forever to upload photos and complete a listing.

Would I be better off listing directly on eBay? Or is there a better listing tool available that I don’t know about? I’m not a huge seller. I sell about 50 items a month, but I could do more if I could list more.

– Lydia, L., Maine

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Software Tools for eBay Sellers: The Essential Guide

eBay software and services provide listing management, design tools, marketing, analytics, repricing, feedback solicitation and more

When sellers start out on eBay they can usually manage the day-to-day running of their business manually. But, as sales increase and they take on more product lines, their time gets stretched to breaking point. This is often when sellers look for software to help automate processes and lighten the workload.

Sellers may also reach the limits of what can be achieved without outside help, and need a design service to create a brand identity, or an analytics tool to see how their business is performing and what they can do to improve.

eBay tools can be very different in feel to Amazon tools, partly because some are well over a decade old. This can make their appearance seem a little dated, but don’t let that put you off. Just because some of the tools are a little long in the tooth doesn’t mean they aren’t popular or reliable. In fact, the opposite can be true.

In this post I’ll walk you through the eBay selling category of the Web Retailer directory, explaining what each section covers and giving a few examples of the tools you’ll find there.

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How Can I Put Multi-Channel Vendors on the Spot and Find the Right One for Me?

Channel and inventory management is one of the most competitive software niches. Matt Ferguson helps reader Seb find the best one for him.

Have a question for us? Send it to questions@webretailer.com. Readers’ Questions are in partnership with Emanaged and Online Seller Consulting.

Question

I got into “multi-channel” selling a couple of years back, to increase sales and reduce the risk of all my income coming through one marketplace. It’s going well with sales on Amazon and eBay, including international sites, and my own store. If any one channel went down tomorrow it wouldn’t kill my whole business in a shot like it would have before.

This year I’ve hit a roadblock. There’s a lot of admin overhead from running all these channels, we are overselling more and more often, and keeping listings in sync is an absolute nightmare.

I know I need a multi-channel management system but the more I research it, the more my head hurts. It’s impossible to figure out exactly what features they have, how much they charge, what the setup and support is like, and how well they actually do what they are supposed to. There doesn’t seem to be any clear market leader and some of them charge way too much.

How can I sort the wheat from the chaff and find the right solution for me, at a reasonable price?

— Seb S., Toronto

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