Tag Archives: Suspension

How to Decipher Your Amazon Suspension and Write a Compelling Appeal

Appealing to Amazon - Sorry

This post is by Connor Gillivan, the Chief Content & Marketing Officer at FreeeUp.com and the Chief Executive Officer of eCommetize.com. Connor has been running ecommerce businesses since 2009 and has sold over $20 million worth of products. He writes about his own startup philosophies at ConnorGillivan.com and has been featured on many websites focused on entrepreneurship.

Were you recently suspended from selling on the Amazon Marketplace? Or has it happened in the past? Thousands of Amazon sellers are suspended each month and Amazon has an entire team that is dedicated to reading the suspension letters that are submitted.

If you’re familiar with the suspension process, the Amazon Seller Performance team sends you a performance notification that states that your selling permissions have been temporarily suspended because of reason XYZ. The non-descriptive letter encourages you to appeal the suspension by following their Plan of Action guidelines and then you just hope for the best.

At my company we’ve become experts at understanding how the Amazon Marketplace functions. Over the years, I have researched and learned a tremendous amount about the suspension process. Its mysterious characteristics intrigued me to dig deeper and to really understand what Amazon is saying when they send out their suspension letters.

In this article, I will provide practical advice on:

  1. How to decipher why you were suspended.
  2. How to structure your formal appeal letter.
  3. How to escalate your appeal letter to the next level if you aren’t getting a proper response from the Seller Performance team.

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800lb Gorilla: The Dangers of Selling on Amazon

800lb Gorilla Amazon

This post is by Travis Romine, an ecommerce growth consultant at Sharp Commerce and previous owner of ParadiseFibers.com. He consults for online retailers throughout the US on building high performance ecommerce businesses, growth strategy and digital marketing. Sign up for Travis’s weekly ecommerce tips at sharpcommerce.com.

There’s no doubt that Amazon will continue to gobble up an incredible chunk of online retail in the coming months and years. Amazon has a huge audience with 54 million users of their Prime service alone!

As an ecommerce merchant, how can you best use this channel to your advantage but also protect your company?

For most B-to-C retailers I consult with, I recommend selling on Amazon as a general rule. A properly created Amazon listing will get your brand and product in front of a giant group of consumers ready to buy. However, there are some significant risks to using Amazon as your main or only selling channel.

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Amazon Making Sellers Squeal on Product Review Abusers

Amazon Product Review Abuse

This post is by Chris McCabe, a former Amazonian and founder of ecommerceChris.com. For Amazon sellers, having their merchant account suspended means losing time and money trying to get back in business. ecommerceChris shows sellers how to keep their accounts healthy, or, if the worst should happen, how to get their account back from a suspension.

Helpful product reviews written by Amazon customers have been at the heart of the Amazon marketplace from the beginning. Amazon has no interest in seeing their well-established product review system falling by the wayside.

An Amazon spokesperson said:

Our goal is to eliminate the incentives for sellers to engage in review abuse and shut down this ecosystem around fraudulent reviews in exchange for compensation.

Some sellers have tried to take advantage Amazon’s previously inconsistent scrutiny of product review abuse. But now they’re cracking down. In 2016, I’ve seen sellers warned or suspended for:

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Protecting Your Amazon Business: Tips From an Insider

This post is by Peter Kearns, Feedvisor‘s Director of Customer Success for the US West Coast. Peter has more than 15 years of experience working with businesses in advertising, marketing, and ecommerce – specifically the Amazon Marketplace. Prior to Feedvisor, Peter held positions at Amazon in strategic sales and sales leadership on the Seller Services team. He has helped hundreds of sellers launch on Amazon, generating more than $165 million (and counting) in sales.

Are you an Amazon seller who has been recently suspended? Or have you received warnings about suspension? Are you unsure what to do next or how you even got to this point?

Selling on Amazon can be tricky. However, the right knowledge about Amazon’s policies and violations, combined with strategies for preventing suspension, can help you save your business.

Amazon has more than 270 million customers and is the most trusted brand worldwide. The retail giant has built this vast customer base and exceptional reputation because of high quality service it provides. As a result, Amazon has very little patience for sellers that offer poor shopping experiences.

Many sellers have received a warning or faced account suspension at one point or another, due to performance violations or customer complaints. Amazon isn’t shy about policing these issues even for its top sellers. Suspensions are not rare – they can happen at a moment’s notice – and often Amazon will give you very little detail as to the reason behind your suspension.

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Amazon Suspension Plan of Action (POA): Do’s and Don’ts

Amazon Suspension Plan of Action

This post is by Chris McCabe. After several years evaluating seller account performance for Amazon’s merchant assessment teams, Chris left Amazon to apply those skills as a merchant account liaison. If sellers need help communicating with Amazon or navigating its occasionally opaque processes, he intercedes and facilitates solutions. This post was originally published as Amazon Plan of Action (POA): What to Include to Get Your Account Back.

If you are suspended from Amazon, you will need to provide concrete steps addressing what went wrong with your seller account in order to be allowed back – known as a Plan of Action or POA. You only have so much space to make your case. As it is, investigators will go through several emails like yours every day.

Under normal circumstances, it’s great to tell Amazon how much you love selling there because it sounds positive and upbeat. Unfortunately, you have no added chance of getting reinstated simply because you find Jeff Bezos irresistible.

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