This post is by Peter Kearns, Feedvisor‘s Director of Customer Success for the US West Coast. Peter has more than 15 years of experience working with businesses in advertising, marketing, and ecommerce – specifically the Amazon Marketplace. Prior to Feedvisor, Peter held positions at Amazon in strategic sales and sales leadership on the Seller Services team. He has helped hundreds of sellers launch on Amazon, generating more than $165 million (and counting) in sales.
Are you an Amazon seller who has been recently suspended? Or have you received warnings about suspension? Are you unsure what to do next or how you even got to this point?
Selling on Amazon can be tricky. However, the right knowledge about Amazon’s policies and violations, combined with strategies for preventing suspension, can help you save your business.
Amazon has more than 270 million customers and is the most trusted brand worldwide. The retail giant has built this vast customer base and exceptional reputation because of high quality service it provides. As a result, Amazon has very little patience for sellers that offer poor shopping experiences.
Many sellers have received a warning or faced account suspension at one point or another, due to performance violations or customer complaints. Amazon isn’t shy about policing these issues even for its top sellers. Suspensions are not rare – they can happen at a moment’s notice – and often Amazon will give you very little detail as to the reason behind your suspension.
This post is by Chris McCabe. After several years evaluating seller account performance for Amazon’s merchant assessment teams, Chris left Amazon to apply those skills as a merchant account liaison. If sellers need help communicating with Amazon or navigating its occasionally opaque processes, he intercedes and facilitates solutions. This post was originally published as Amazon Plan of Action (POA): What to Include to Get Your Account Back.
If you are suspended from Amazon, you will need to provide concrete steps addressing what went wrong with your seller account in order to be allowed back – known as a Plan of Action or POA. You only have so much space to make your case. As it is, investigators will go through several emails like yours every day.
Under normal circumstances, it’s great to tell Amazon how much you love selling there because it sounds positive and upbeat. Unfortunately, you have no added chance of getting reinstated simply because you find Jeff Bezos irresistible.
This infographic is by Chris McCabe and The PROSPER Association.
Chris McCabe is a former member of Seller Performance, Amazon’s team responsible for monitoring and regulating the Amazon third-party marketplaces. He has seen many sellers run their businesses without a proper understanding of the rules and procedures needed to maintain a highly-disciplined, clean operation.
In this infographic you can read about specific steps to take towards ensuring that your account remains in good standing with Amazon.
- Your Amazon business is your responsibility.
- Manage towards a clean bill of account health.
- Move products into FBA.
- Know each of your suppliers well.
- Keep track of all of your sourcing documentation.
- Be careful of commingled inventory.
- Request and monitor customer feedback.
- Cross-train your warehouse staff.
- Read all emails Amazon sends you.
- No funny business, ever.
This post is by Chris McCabe. After several years evaluating seller account performance for Amazon’s merchant assessment teams, Chris left Amazon to apply those skills as a merchant account liaison. If sellers need help communicating with Amazon or navigating its occasionally opaque processes, he intercedes and facilitates solutions.
Why are Amazon account suspensions on the increase in 2015?
This is a subject of frequent debate among those active on Amazon marketplaces. I have watched the spike in aggressive actions and tried make sense of what initiated this rise in account restrictions.
The Product Quality squad had to strengthen policy enforcement across the board once management decided that too many buyers were complaining of counterfeit or fake items, of items arriving in a condition other than what was described, and of items which were generally not as they had been listed on the site.
This team came together in an effort to implement more punitive strategies that would reduce these complaints and reinforce buyer trust in marketplace item quality. As a result of this, every buyer complaint is assessed in either automated or manual fashion and a warning is sent. If additional complaints come in, more actions are taken, up to and including suspension.
I do my best to guide sellers through the reasons why they have lost their accounts, either temporarily or permanently, due to suspected policy violations. In the course of these conversations, I have discovered some misconceptions among sellers.
This post is by James Amazio, a veteran online marketer, web designer, and developer. He is also the founder of Feedbackz, software which can automatically email Amazon buyers with follow-up requests for seller feedback and product reviews. This post was first published in two parts on the Feedbackz blog: Amazon Success Story and Amazon Horror Story.
I am writing this long-overdue story about my journey on Amazon FBA. I’ll try to get into some good stuff from humble beginnings to month 8.