True Interior’s Story: Part III
Editor’s Note: This is the third part in a series going behind the scenes at new ecommerce website True Interior. In this post founder Rob Carter talks about their big move from fully hosted user-friendly shopping cart Shopify to industrial-strength (but really complex) ecommerce platform Magento.
This is the first post in a new series interviewing some of the highest rated suppliers in the Web Retailer directory.
I spoke to Abbas Tharkar, Founder of eBay and Magento design company dZine-Hub. We talked about what’s changed in eBay design over the years, getting eBay designs to work on mobile phones, and the challenge of extracting product data from eBay listings.
To find out more visit the dZine-Hub website, or check out their profile in the directory. They have an impressive record of over 40 five-star reviews.
True Interior’s Story: Part II
Editor’s Note: This is the second part in a series going behind the scenes at new ecommerce website True Interior. Co-founders Paul Rogers and Rob Carter are frank about the challenges and successes their ecommerce business has faced. Catch up on all the True Interior posts here.
True Interior’s Story: Part I
Editor’s Note: This is the first part in a series going behind the scenes at a brand new ecommerce website called True Interior. Co-founders Paul Rogers and Rob Carter are frank about the challenges (and successes) their ecommerce business has faced. Catch up on all the True Interior posts here.
In this part, Paul tells the story.
A little while ago, for a few weeks running, I asked every new Web Retailer member one simple question: What’s your biggest challenge right now?
I expected to see a very wide range of answers, but was surprised – there was a really clear theme coming through. It turned out that nearly half of new members had the same challenge: marketing. In particular, increasing traffic and buyers to their own independent online stores.
Internet marketing is a huge, complex topic. So in hindsight, it makes sense that sellers are struggling with it. To help cut through the noise, I asked twenty ecommerce sellers, consultants and suppliers to give their top tips for getting started marketing your own web store.