Back in March I wrote a post about why many marketplace sellers shouldn’t open their own webstore.
There were some strong reactions to it, both in the blog comments and on Facebook. It was intended to get people thinking, so it was great to see the discussion.
But I’m not against independent ecommerce – not by any means – and do want to help sellers expand with a successful store of their own when it makes sense for their business.
With that in mind, I spoke to a dozen sellers, suppliers and experts around the world. I asked them what marketplace sellers should look out for when starting their own online shop. Here’s what they said.
“I just need to get selling on my own website – there’s no eBay fees, no feedback system – I’ll save so much I could even set my prices lower to bring the buyers in!”
Have you ever thought that? Or heard other sellers say it? I’ve heard it many times, and don’t question that there are advantages to having your own independent web store.
But there are many differences between selling on the marketplaces, and selling through your own store. The marketplaces have the advantage in almost all of them. In this post I’ll explain why most sellers should concentrate their efforts on the marketplaces, and tell you about the few cases where it still makes sense to go it alone.