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Internet retailing in 2009 New Year benchmarking report
As we move into the start of 2009, it's
worth taking a quick look back over the Christmas and New Year sales
period to see beyond the pre-Xmas predictions and find out just what
consumers actually did buy online this holiday season
Read on...
Christmas 2008: The winners step forward
Play.com, Debenhams and Amazon plus a number of smaller online
retailers have all bucked the trend to report substantial increases in
sales this Christmas
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Blooming Marvellous latest to cease online trading
The maternity specialist has become the latest retailer to cease trading online as it teeters on the brink of administration
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One in seven delayed present buying until after Christmas
Overall activity was up 59% in the week leading up to the big day,
says Shopping.com, but 14% of shoppers waited until after Christmas to
bag the very best deals on their gifts
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[Editorial] We wish you a very busy Christmas
InternetRetailing.net's web editor, Sarah Clark, on the day's news...
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Christmas Day will see £100m spent online
Five million people will shop online on Christmas Day, spending an average of £20 each, says IMRG
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German discounters begin the move online
Lidl has opened a non-food online operation in Germany and has international plans for it, while Aldi is launching a UK version of its discount travel site in the new year
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The Top 30 UK Online Retail Satisfaction Index 2008 winners and losers revealed
Foresee's annual survey finds who came top, who come bottom and just
how much more likely a satisfied online customer is to buy again
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January sales should still draw in the shoppers, says Gfk NOP
More consumers plan to make purchases during the January sales than
usual but they each plan to spend less than they did last year
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Online reputation now a key deciding factor with internet shoppers
65% of consumers check into an internet retailer's reputation before making a purchase and most are now happy they get the same level of service online as they do in-store
Comments:
The Retailers New Year Resolution: Personalisation to all
Reputation is all well and good but retailers need to understand that these are built one customer interaction at a time, so a personalised service at every touch point is imperative if they are dont want to fall foul of the tough economic conditions.
So, at the top of retailers' New Years resolution list should be the need to review their 2009 customer care initiatives. Our recent study concluded that the two biggest factors, likely to influence consumer spending during a credit crunch, are competitive prices (79%) and a combination of good prices AND good customer service (72%). Retailers relying on brand pedigree, product uniqueness or reputation to see them through the downturn in spending may come unstuck as these were listed as the three least influential factors.
Joe Brown, General Manager, EMEA, RightNow
jgbrown@rightnow.com
By: Joe Brown, General Manager EMEA, RightNow
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TradeDoubler and LoveFilm test perfomance-based viral marketing
A willingness to look at new ways of structuring a deal may be key
in the year ahead, as TradeDoubler and LoveFilm have been finding out...
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[Editorial] True cross-channel retailing?
InternetRetailing.net's web editor, Sarah Clark, on the day's news...
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Casino enters UK internet retailing market with Cdiscount.co.uk
The French retail giant is making its first foray into the UK market
with the launch of a British version of its highly successful non-food
online discounter
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Halfords revamps website
The bikes-to-car-parts retailer has just rolled out a significant
site upgrade into which systems integrator Salmon has incorporated a
brace of leading edge ecommerce technologies and strategies...
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Pre-Christmas discounts hit record levels, says Ernst & Young
Ernst & Young's annual Christmas pricing survey has found that
pre-Christmas discounts are averaging 37% of the full selling price
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News courtesy of

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