Project Echo Testing Starts Mid November

eBay's plan to open Selling Manager up to third-party developers, called Project Echo, is to begin testing in mid-November 2008 ahead of a beta release in early 2009.

The program guiding principles have been fleshed out to include Trust, Reliability, and Great Customer Experience. Developer participation components include user interface guidelines, best practices for security and privacy, terms and conditions, review of security and operations, and application review.

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