eCommerce software company Mercent has added a new solution called Mercent Retail Paid Search.

"Mercent Retail Paid Search is a natural addition to Mercent’s portfolio of performance marketing solutions and our retailer client base has embraced the platform," commented Eric Best, CEO of Mercent. "Mercent Retail Paid Search simplifies the complexities of paid search for retail marketers, enabling them to efficiently execute campaigns that deliver true financial lift, increased time savings and deeper performance insights."