Amazon Release Their Own Repricer

Amazon have created their own repricing tool which enables merchants to automatically match the lowest price for items they sell.

Most third-party software tools that support Amazon offer a repricing feature, as price is a key component of "winning the Buy Box" - a prominent position on the product page. Amazon's feature does not currently support specifying the minimum price a merchant is willing to sell at, so risks sales being made at below cost or unfairly price-matched to incorrectly listed items.

Tagged: Marketing
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