Ecommerce software company Mercent have announced support for Google Shopping's new "Retail Promotions" feature.

Google's Retail Promotions feature adds discount and other offers to listings on Google Shopping, Google Maps and other websites and mobile apps.

"We're pleased to deliver another way for retailers to reach consumers at the moment of interest, with the offers most relevant to their searches, as the holiday shopping season begins," said Nitin Mangtani, Group Product Manager, Google Offers. "Our new retail promotions offering should help retailers differentiate themselves from the competition, attract shoppers near their store who are searching for relevant information on Google Maps for Android and provide more shopping flexibility for consumers."