Seller Dynamics Introduce Marketplace Repricing for Rakuten Play.com

Marketplace management solution Seller Dynamics have introduced a product repricing tool for Rakuten Play.com, which they claim is the market's first.

The feature checks inventory against competitors and dynamically reprices unlimited SKUs multiple times per day. Seller Dynamics' Business Development Manager Steve Boland said "Our clients have benefited greatly from our best-of-breed dynamic repricing feature on other marketplaces, so we're thrilled that we’ve been able to replicate this for Play.com. Even if prices are set at pennies lower than competitor prices, this could make the difference in closing a sale, while automatic upwards repricing to sit just below the nearest competitor ensures our clients will always be earning the maximum possible margin from their sales."

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