Yahoo Redesigns Ecommerce Platform

Hosting shopping cart Yahoo! Ecommerce has been updated and redesigned to be more mobile friendly, with integrated marketing and its own third-party app store.

The new Yahoo! Stores includes its own temporary payment gateway, available until the store makes its first sale, meaning that new stores do not need their own merchant account.

Stores are mobile-optimized when using one of the provided themes, and a new app store provides integration with advertising platforms such as Google Shopping and Facebook Ads. A live chat feature is also built in.

Armando Roggio of Practical Ecommerce reported "The new Yahoo Stores ecommerce platform is a dramatic improvement that appears to meet the goals Yahoo set out for it. Like any software solution, it is not perfect, but this update makes Yahoo Stores competitive with the best SaaS ecommerce solutions."

Source: Practical Ecommerce

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