Lengow Partners With IgnitionOne on Google Shopping Campaigns

Multichannel marketing software Lengow now integrates with the IgnitionOne plaform for managing Google Shopping campaigns.

"We are delighted with this new collaboration with IgnitionOne. Lengow works daily with agencies in various global markets to help online retailers improve their performance. This new partnership was a logical decision, given our shared values with IgnitionOne, especially in regards to providing clients with the most innovative solutions", adds Mickael Froger, Lengow's CEO and co-founder.

IgnitionOne manages over $1.5 billion in online advertising spend for its clients and features a PPC optimisation tool which automates bidding based on the predicted performance of campaigns.

Source: Lengow

Tagged: Advertising
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