ChannelAdvisor Adds Support for New Facebook Ads
Online retail advertising solution ChannelAdvisor Digital Marketing has added support for Facebook's new dynamic product ads.
"With the launch of dynamic product ads, retailers can serve relevant ads to Facebook's reported 1.39 billion active users," said ChannelAdvisor CEO Scot Wingo. "This new program allows retailers to create product-based retargeting ads more efficiently and in a scalable fashion."
Facebook's dynamic product ads help retailers with high traffic and large catalogs more easily promote their products on Facebook. It uses "retargeting" to show ads related to a previously visited page on the retailers website.
ChannelAdvisor Digital Marketing allows retailers to market their products on search engines, comparison shopping engines and social media platforms, maximizing sales while minimizing spend.