Pentagon Marketplace Management Services to Launch in France
UK marketplace management outsourcing company Pentagon has acquired the managed services division of French provider Sonuts.
The deal will see Pentagon extend its offering to 16 additional European marketplaces including Priceminister, Cdiscount, FNAC, La Redoute, Rue du Commerce and Galleries Lafayette.
Pentagon CEO Laurence Guy, said, "We have been looking to properly enter the French market for a few years, but the landscape is very different from the UK due to the volume of specialist marketplaces and the challenge of finding the right integration software. There is massive revenue potential in France but it can only be unlocked with skill and local knowledge. Not only do Sonuts offer that knowledge, but they have a very credible track record managing stores for French brands and retailers, they have integrated to all the marketplaces and most importantly, they share our passion for service."
Sonuts has operated marketplace stores for over fifty leading French brands and retailers, including Groupe SEB and Accor Hotels. The company will retain the Sonuts brand and operate as a design agency.
Francois-Xavier Morre, Sonuts' co-founder, said, "Pentagon has a very strong service proposition supported by over 100 marketplace experts at their Centre of Excellence in Bulgaria. French Marketplaces offer an incredible opportunity for brands and retailers but the work that underpins their successful exploitation requires skilled manpower. We have the local knowledge but Pentagon has the scalability in this space to provide the solution that the market demands."
Source: We Are Pentagon