Shopify Adds Selling on Pinterest Using Buyable Pins
Cloud-based shopping cart Shopify is the first ecommerce platform to add support for Pinterest's Buyable Pins.
"Buyable Pins can turn Pinterest from a great source of website traffic into a great source of sales," said Satish Kanwar, Director of Product, Shopify. "Our new Pinterest sales channel will give Shopify merchants the opportunity to be among the first to sell using Buyable Pins. These crafters, makers, and unique brands sell the kind of products that Pinterest users love."
Buyable Pins, announced by Pinterest this month, are special types of Pins that include "Buy It" buttons. Clicking the button gives a shopper a simple and secure way to buy products right from the Pinterest iPhone or iPad app, using Apple Pay or their credit card.
To sell on Pinterest, Shopify merchants need to add the new Pinterest sales channel to their account. This will automatically enable Buyable Pins for all of their products found on Pinterest. Then, all Pinterest orders, products and customers will automatically be synchronized with Shopify, just like any other sales channel.