Shopify Expand Testing For Facebook Buy Button
Cloud-based ecommerce platform Shopify has expanded its testing with Facebook on a new Buy button.
Shopify is creating a solution for its merchants to advertise and sell their products using Facebook's "Buy" call-to-action button. This feature lets consumers purchase products they discover in their Facebook News Feed or on Pages without having to leave Facebook.
A small group of Shopify merchants have already been using the solution to post products with buy buttons, and Shopify is now expanding the beta test to include a wider variety of businesses.
The test is open to invited US-based Shopify merchants only.