Brightpearl Releases New Analytics Feature

Ecommerce management solution Brightpearl has launched a reporting feature in partnership with analytics software company minubo.

The new Brightpearl Insights feature generates instant results, using pre-prepared metrics, reports and dashboards designed by retail experts.

"It's about insight," said Henry Morland, Chief Product Officer at Brightpearl. "The reports and dashboards within Brightpearl Insights encapsulate many years of merchandising, marketing and general trading expertise across a range of sectors, captured by both Brightpearl and minubo. These tools are designed to inform good decision making in order to increase the advantage that Brightpearl's community of independent merchants already enjoy over their competition."

Key features include:

  • Self-service dashboards reporting across customers, vendors, products and sales.
  • Pre-defined reports aggregating sales and products.
  • Pre-built analytic reports, giving insights into customer acquisition, customer life-cycle and marketing spend.

Brightpearl Insights are available in three tiers and available immediately in the UK, and from July 6 in the US.

Source: Brightpearl

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