ChannelAdvisor and CommerceHub Announce Support for 'Purchases on Google'
Purchases on Google is a mobile-only feature of Product Listing Ads that enables users to buy products on Google from participating merchants. The new feature is designed to make mobile transactions easier and improve conversion rates.
"The distinction between advertising channels and transactional channels is blurring," said ChannelAdvisor CEO David Spitz. "Purchases on Google is a reflection of the evolving future of e-commerce and the important role of mobile. The goal for online retailers is to be in front of as many shoppers as possible and these transactional product ads should help them do just that."
Purchases through the new program will remain cost-per-click, as it is a feature of the existing Product Listing Ads. When a shopper clicks on an ad with the feature they are taken to a retailer-branded checkout page hosted by Google.
Google recently confirmed that more than 50% of Google searches occur on mobile devices — yet in the US and globally, desktop and tablet shoppers convert at three times the rate of smartphone shoppers.