Yahoo Small Business Rebranded As Luminate

Yahoo Small Business, the division of Yahoo responsible for the Yahoo Stores cloud ecommerce platform, has been rebranded as "Luminate" following its spin-off into new company Aabaco Holdings.

The new company Aabaco has been created primarily to hold Yahoo's large stake in Chinese ecommerce giant Alibaba Group. Aabaco will be a separate company operating independently of Yahoo.

Writing on their blog, Head of Yahoo Small Business, Amer Akhtar, said "We are 100% committed to providing the highest level of service and solutions to help you grow your business. Plus, as a subsidiary of Aabaco after the spin-off, we'll be investing in our infrastructure and operations to make your experience even better."

Source: Yahoo

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