Feedvisor Unveils New Branding and 'Algo-Commerce' Concept
Amazon marketplace repricing and analytics tool Feedvisor has unveiled a new brand and website design.
Feedvisor have defined a new concept they call "Algo-Commerce", and have a new tagline which is "The Algo-Commerce Company". Algo-Commerce, says Feedvisor, is the discipline of using big data and machine learning algorithms to make business-critical decisions for online retailers.
"With vast amount of transactions occurring in today's online marketplaces, e-commerce has solidly entered the Big Data age. However, access to Big Data alone is not sufficient." said Victor Rosenman, CEO and Founder of Tel-Aviv based Feedvisor. "Like a refinery that turns oil into fuel, our proprietary machine learning algorithms turn this Big Data into actionable insights and real-time pricing decisions that drive a retailer's business growth. That's what our new brand seeks to encapsulate."
In Algo-Commerce, hundreds of thousands of data-points are analysed in real-time, solving complex problems faster and more effectively than any human-based solution. Based on Feedvisor's extensive research, it combines mathematical and statistical models with predictive analytics to completely eliminate human error in business-critical decision-making.
"As human beings, we naturally carry a set of biases which impact our ability to make accurate pricing decisions," continued Rosenman. "Feedvisor's self-learning algorithms eliminate this bias, driving more effective and powerful results."
Last year Feedvisor's customer base grew 200%, and the company's software now manages over $1 billion in gross merchandise sales.