ChannelAdvisor Adds Support for Amazon Sponsored Products
Inventory and channel management tool ChannelAdvisor Marketplaces has added support for Amazon's new Sponsored Products advertising program.
ChannelAdvisor now supports Amazon's Advertising API. The API in turn supports the Amazon Sponsored Products program, which allows Amazon sellers to promote products they sell on Amazon.com with keyword-targeted ads.
With this support, ChannelAdvisor now provides a comprehensive Sponsored Products feature that allows customers to build and manage campaigns that deliver relevant ads to targeted consumer searches. Clicks on Amazon Sponsored Products take shoppers to the Amazon product detail page on which the seller's offer is listed.
"Advertising on Amazon is a great way for retailers to boost their product visibility and get in front of Amazon's large customer base," said ChannelAdvisor CEO David Spitz. "Retailers can use Sponsored Products to direct shoppers to their Amazon product listings. Our support for Amazon's Advertising API helps retailers stand out from the competition by targeting consumers based on relevant keyword searches while they're making purchasing decisions."
When asked what digital marketing channel provides the most return on investment for their companies, 35 percent of the ChannelAdvisor 2015 Online Retail Survey respondents listed Amazon as the top channel.