Bigcommerce Adds Support for Facebook Pages' Shop Section
Cloud-based ecommerce platform Bigcommerce has added support for the new Shop section on Facebook pages.
Bigcommerce now integrates with social media sites Twitter, Pinterest and Facebook, Google Shopping and Square.
Merchants can select products within their Bigcommerce store to send to the Facebook Merchant Area, and from there create product collections they want to feature in their Facebook Page's Shop section. When a Facebook user sees a product they like in the Shop section, they can click on it and be directed to the product page on the merchant's site to complete the purchase or continue exploring other products.
The new Shop section on Facebook Pages is an improved experience over existing third-party Facebook Store apps because it works on mobile devices. More than 1.3 billion people access Facebook through mobile devices each month. The Shop section on Pages also provides a subscribe feature, where customers can receive notifications from stores when additional products and collections are published.
The feature will be available to a limited number of Bigcommerce merchants starting this fall.
Shopify has also added support for the new Facebook Shop section recently.