ManageByStats Adds New Marketing Performance Graphs
Amazon analytics tool ManageByStats has added a new range of marketing performance reports.
The new graphs include ad costs, impressions, clicks, CTR (click through rate), CPC and quantity ordered. Users can now graphically see marketing performance for any of their products, brands and product lines, for any date range.
"We're excited to be rolling out these new graphs," says ManageByStats CEO, Philip Jepsen. "Our customers have been requesting Ad Costs, which we've just added, and now we've got the graphs to go along with those figures."
"Ad Costs are the average costs per click (CPC) multiplied by the number of clicks, which gives you the cost of your ads for each product," says Mr. Jepsen. "Those are sorted by the same parameters as the other data on the stats page and show the marketing costs for each product, giving an even more precise final figure for profit. This in itself is huge. And now, with the Marketing Performance graphs, you have a way to see all this information visually."