ChannelAdvisor Announces Integration with Walmart Marketplace
Marketplace management solution ChannelAdvisor Marketplaces will be the first software provider to help retailers and brands sell on Walmart's third-party marketplace
"Our integration with Walmart's global marketplace provides retailers and brands with a great opportunity to get in front of Walmart's massive audience," said ChannelAdvisor CEO David Spitz. "We're excited to help Walmart increase its product selection by onboarding more third-party sellers, and to help our customers build their brand recognition on the website of the top retailer in the US."
ChannelAdvisor's integration with Walmart's global marketplace was announced at the Catalyst Americas 2016 conference. Using the integration, ChannelAdvisor customers will be able to list their products on Walmart.com, gaining access to the customers of one of the largest online retailers in the US.
Walmart Marketplace was launched in 2009 and is open to select retailers. Products from third-party retailers are displayed alongside Walmart's own inventory and are labelled as Walmart Marketplace items. The seller name is displayed on third-party items, and sellers gain access to special promotion opportunities like "Value of the Day" offers.